#broadcasting-industry

#broadcasting-industry

Unilever's Rexona brand is launching a hero film featuring a Beatles tune and soccer stars like Vinicius Jr. and Christian Pulisic, aiming to connect with audiences through various media channels.

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.

Both are using wireless as a broadband retention tool: a customer with both internet and mobile from the same provider is much harder to lose to a fiber overbuilder. Charter added 428,000 Spectrum Mobile net lines in Q4, pushing mobile service revenue up 13.1% to $973 million. Comcast had its best wireless year ever, adding 1.5 million net lines for the full year and ending 2025 with over 9 million total lines.

Darren Botelho described the experience of climbing the North Carolina tower with FCC Chair Brendan Carr as an out-of-body experience, emphasizing the height they reached was comparable to stacking the Empire State Building and the Washington Monument.

Charter Communications has agreed to modify the 'fiber-powered' claims in website and video advertising in response to a BBB National Programs' National Advertising Division (NAD) Fast-Track SWIFT challenge brought by AT&T.

That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.

YouTube economics are challenging for broadcasters to make a positive return on premium content - advertising pricing is significantly lower than linear and Broadcaster-Video-On-Demand. Fewer adverts are served, and the platform takes a large share of the revenue. This means that broadcasters can expect to earn much less for every hour of content viewed on a video sharing platform than on their own VoD service.

Viewers are no longer distinguishing between linear and digital - they are choosing to tune in to what they want, where, when and how they want to watch. We must now embrace a multi-currency future, and jointly drive innovation that ensures more accurate and complete measurement approaches. Measurement needs to accurately reflect the reality of audience trends for marketers to effectively allocate their advertising investments and serve the entire ecosystem. And that will require more than one solution.