#broadcasttv
#broadcasttv
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fromDigiday
1 day agoWith the World Cup around the corner, media buyers expect streaming prices to soar
Unilever's Rexona brand is launching a hero film featuring a Beatles tune and soccer stars like Vinicius Jr. and Christian Pulisic, aiming to connect with audiences through various media channels.
Marketing
Marketing tech
fromExchangewire
12 hours agoDigest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices
FTC is negotiating a settlement with ad companies over coordinated ad boycotts, while Meta faces a lawsuit for designing addictive features for youth.
Marketing tech
fromExchangewire
1 day agoDigest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push
OpenAI launches an Ads Manager and reduces minimum spend, while Meta removes ads related to social media addiction lawsuits amid legal pressures.
fromAdExchanger
2 months agoCan I Help You Find Something?; The Streaming Fortress Prison | AdExchanger
Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
Television
fromNative News Online
4 weeks agoWho's Watching What? How Broadcasters Use ACR to Fight for Ad Dollars in the Streaming Era
Automatic content recognition technology embedded in smart TVs enables precise, continuous measurement of what viewers actually watch, replacing outdated sampling methods that advertisers relied on for decades.
Media industry
fromDigiday
3 weeks agoFuture of TV Briefing: How Netflix is shaking up the upfront deal model
Netflix is signing multi-year deals with advertisers that provide early access and first-right-of-refusal, moving beyond traditional upfront commitments and resembling tech-company retail media agreements.
fromThe Drum
2 months agoBroadcasters finally prove that ad campaigns across linear and BVOD are more effective
That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.
Marketing
fromDigiday
2 months agoFuture of TV Briefing: How AI agents prime TV advertising for 'premium automation'
As he explained, programmatic standards like the OpenRTB protocol have enabled computer programs to buy ads on behalf of humans. But the ad formats and inventory types purchased by those programmatic tools have been pretty simplistic, relatively speaking. By that I mean when compared to the complexity of a traditional TV ad buy, where the audience has to be forecasted ahead of time and there are all kinds of rules regarding which advertiser gets what ad slot in which program.
Television
fromVulture
2 months agoEvery TV Show Canceled in 2026 So Far
Ashes to ashes, dust to dust, pickup order to lack of renewal. Here we bid farewell to the canceled shows of 2026. Less than a month into the year (and last lunar year not even over) and shows are already starting to drop. This post will serve as living tribute to the TV we're going to miss in 2027. Don't cry because they're over, smile because hopefully there are some sort of residuals in place for the workers.
Television
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