#byu

#byu

"The Big 12 Conference will not tolerate any behavior that targets or demeans others," the league said in a statement Sunday.

"Hateful and discriminatory language has no home in the Big 12 Conference," league commissioner Brett Yormark said Tuesday in a statement. "While we appreciate Colorado apologizing for the chants that occurred in the stands during Saturday's game, the Big 12 maintains zero tolerance for such behavior." "We denounce all forms of religious discrimination & appreciate @CUBoulder's example in rooting out these inappropriate actions. We invite all to showcase their fandom with enthusiasm & respect."

The era of unchecked NIL has gone exceedingly well for the Cougars, who possess one of the richest donor bases in the country.