fromInc
20 hours agoHow Much Does It Cost to Hire an Influencer in 2026? Experts Share How They Estimate Prices
Influencers are, at the core, independent contractors. They build their own followings, set their own hours, and charge their own rates-which means the cost of working with one can vary widely. Marketers and business owners say they've seen quotes range everywhere from a few hundred dollars to six figures. For example, Dylan Huey, the founder and CEO of Reach, a Los Angeles-based business that provides influencer marketing, talent management, and content production services, says one particular influencer he manages will sometimes "take a deal for $5,000 to $10,000." Other times, they'll charge closer to $500,000.
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