#celebrity-sport

[ follow ]
Marketing
fromEntrepreneur
10 hours ago

David Beckham's Supplement Brand Is Doing $10 Million A Month. The Secret Goes Beyond Just Celebrity.

David Beckham's supplement brand IM8 achieved $120 million in ARR within its first year, largely due to cofounder Danny Yeung's influence.
LA Lakers
fromLos Angeles Times
11 hours ago

'Mr. 82.' How Jake LaRavia became the injury-plagued Lakers' iron man

Jake LaRavia played all 82 games for the Lakers, achieving his goal of a healthy and consistent season despite previous injury struggles.
Media industry
fromwww.theguardian.com
2 days ago

Celebrity on celebrity: are we losing the art of the big star interview?

Wealthy businesspeople are increasingly held accountable, yet interviews among elites lack critical perspective and often become mutual admiration sessions.
fromwww.fourfourtwo.com
2 days ago

We were on a plane to LA and David Beckham was coincidentally there, so we got the trophy out and took some pictures with him!' Leicester City legend on memorable celebrations following famous 2016 title win

Marc Albrighton felt the weight of the achievement not only for the club, but the wider community. He described seeing fans celebrating with scarves and flags, realizing the victory was huge for the city.
Liverpool FC
New York Knicks
fromwww.amny.com
3 days ago

World Cup host committee names sports superstars as ambassadors for the global event

Eli Manning, Midge Purce, and Josh Hart are named Official World Cup Ambassadors for the FIFA 2026 World Cup in New York/New Jersey.
Marketing
fromThe Mirror US
1 day ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
#new-england-patriots
New England Patriots
fromMusket Fire
1 week ago

Rob Gronkowski ignites Patriots optimism with eye-opening stance

The New England Patriots are in the offseason, with mixed improvements and hopes for future success under coach Mike Vrabel.
fromBoston.com
2 months ago
New England Patriots

'We believe in you': Readers rally around the Patriots ahead of the Super Bowl

Patriots advanced to the Super Bowl and fans nationwide sent messages full of belief, advice, gratitude, and encouragement ahead of the big game.
New England Patriots
fromMusket Fire
1 week ago

Rob Gronkowski ignites Patriots optimism with eye-opening stance

The New England Patriots are in the offseason, with mixed improvements and hopes for future success under coach Mike Vrabel.
Marketing
fromFast Company
1 day ago

Is a Formula One partnership worth it?

Brand alliances with Formula One teams require significant investment, but alignment with business goals and audience is crucial for success.
Wearables
fromTechCrunch
2 weeks ago

Whoop has LeBron - now it wants your mom | TechCrunch

Whoop aims to transition from a performance tool for athletes to a life-saving health monitor for the general public.
Exercise
fromElite Traveler
2 weeks ago

The Personal Trainers Trusted by Olympians and Hollywood Stars

Experienced personal trainers help clients achieve fitness goals through individualized training programs that address both physical and mental aspects of performance.
Boston food
fromBoston.com
2 weeks ago

Pop-up bar dedicated to women's sports now open in Boston

261 at Para Maria celebrates women's sports history and the legacy of Kathrine Switzer, the first woman to run the Boston Marathon.
#branded-content
fromDigiday
4 days ago
Marketing

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Marketing
fromDigiday
4 days ago

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.
Marketing
fromDigiday
4 days ago

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.
#tom-brady
fromJezebel
2 months ago
National Football League

Should Tom Brady Be Barred from Pizza Commercials? Jezebel Discusses

National Football League
fromESPN.com
3 weeks ago

Tom Brady shines, but Team USA dominates flag football

Tom Brady showcased impressive skills in flag football, but Team USA ultimately dominated the tournament, defeating his team decisively.
National Football League
fromNew York Post
3 weeks ago

Tom Brady surprises hooky-playing superfans at grand opening of second NYC store

Tom Brady opened a CardVault trading card shop in Brooklyn, signing memorabilia and drawing crowds of fans, including students who skipped school to meet him.
fromJezebel
2 months ago
National Football League

Should Tom Brady Be Barred from Pizza Commercials? Jezebel Discusses

LA Clippers
fromESPN.com
3 weeks ago

Serena, Shaq join viral 'What were you like in the '90s?' trend

Athletes from the 1990s are participating in a social media trend showcasing throwback photos and memories from that decade.
#lebron-james
fromLos Angeles Times
1 month ago
National Basketball Association

LeBron James enjoys All-Star Game collaboration, says he's still unsure about retirement

LeBron James, 41 and in his 23rd season, remains undecided about retirement and says he "wants to live" when asked about his plans for next season.
fromNew York Post
2 months ago
National Basketball Association

Nets receive royal LeBron James Lakers beating in possible New York finale

LeBron James led the Lakers to a dominant 125-109 win as the Nets suffered another lopsided loss and continue to struggle this season.
fromBoston.com
4 weeks ago

Bracket: Best quote in sports history

Whether it was Bill Belichick's surly repetition, Ted Williams's ageless ambition, or David Ortiz's unexpectedly poignant f-bomb, New England has enjoyed (or been subjected to) more than its share of memorable quotes in the press. With that in mind, the topic of this year's annual Boston.com March Madness-themed bracket is a simple question: What is the best soundbite in Boston sports history?
Boston Celtics
fromBusiness Insider
1 month ago

Here are the biggest status symbols and best looks we spotted at the BNP Paribas Open

Between March 1 and March 15, the BNP Paribas Open, also known as the Indian Wells Open, is being held at the Indian Wells Tennis Garden in California. In recent years, the premier sporting event has become as much about fashion and status as it is about sports.
Paris food
fromOver the Monster
1 month ago

In celebration of the fat ballplayer

Baseball doesn't actually need defending. It's one of the world's great global games and is enjoyed in various forms by hundreds of millions of people every year. It's going to outlive all of us, I promise. But because of baseball's historical and cultural position in America, it is constantly subjected to a weird kind of forensic analysis that isn't usually applied to other sports: is it dying? Is it too slow?
Boston Red Sox
fromSPORTbible
1 month ago

Nine celebrities you didn't realise had shares in football clubs

It's obviously going to take time. We need to improve the team, have some additions to really take it to another level. I'm gonna do everything I can to make sure we succeed. I'm just ready to get started.
Soccer (FIFA)
fromwww.mediaite.com
1 month ago

CNN Data Guru Blown Away by Trump's Magic Touch' Endorsement Record: He's a Tom Brady!'

He is a GOAT when it comes to Republican primaries. He's a Tom Brady. He is a Babe Ruth. Trump-backed candidates winning 98% of GOP primaries in 2020, 95% in 2022 and 96% in 2024 across congressional and gubernatorial contests. Even when Trump backs challengers running against incumbents, the analyst added, typically a difficult path in party primaries, those candidates win a majority of the time.
US politics
fromwww.bbc.com
1 month ago

Why are celebrities buying stakes in football clubs?

The idea of it just excites me so much. I want the place to be pumping. I want it to be an event when people come here. I want do the unthinkable and get to the Premier League. Everyone here is hard-working and I want to be the man who affects things on the pitch as well as off the pitch.
Liverpool FC
Marketing
fromBasketball Network
1 month ago

Sports marketing company CEO explains the biggest difference in how past and current NBA players market themselves

Modern NBA players leverage social media and personal branding to build global entrepreneurial platforms, unlike past players who relied solely on on-court talent and competitiveness.
#sports-marketing
Social media marketing
fromMiami Herald
1 month ago

A Sports Frenzy for the Most Valuable Influencers

Major sports leagues partner with content creators and influencers to reach younger audiences who prefer social media platforms over traditional television.
Social media marketing
fromMiami Herald
1 month ago

A Sports Frenzy for the Most Valuable Influencers

Major sports leagues partner with content creators and influencers to reach younger audiences who prefer social media platforms over traditional television.
LA Lakers
fromLos Angeles Times
1 month ago

Commentary: The Lakers are the wrong kind of interesting amid relentless fan scrutiny

The Lakers face intense scrutiny and championship-or-bust expectations that exceed those of other NBA teams, creating constant pressure and chaos for the organization.
Running
fromIndependent
1 month ago

'Social media often shows athletes as the leanest version of themselves, but that's not always the best'

Emma Moore, a Galway 800m runner, overcame RED syndrome caused by unintentional under-fuelling during her first year at DCU and is now rebuilding her competitive form.
Fashion & style
fromBusiness Insider
2 months ago

The biggest celebrity fashion moments and status symbols at the Super Bowl LX

Super Bowl LX at Levi's Stadium showcased celebrity fashion, with designer outerwear, luxury bags, and team jerseys blending sports fandom and high-fashion status symbols.
Health
fromBuzzFeed
2 months ago

Serena Williams's "Irresponsible" And "Dystopian" Weight Loss Ad Is Getting Major Backlash

Serena Williams credits GLP-1 medications with weight loss, improved metabolic health, and longevity, and publicly promotes them, prompting mixed public reactions and controversy.
US news
fromESPN.com
2 months ago

Serena Williams nears return eligibility; no plan announced

Serena Williams became eligible to return to professional tennis on Feb. 22 after completing six months in the International Tennis Integrity Agency drug-testing pool.
#nba-all-star-weekend
Film
fromThe Mercury News
2 months ago

Movie star? Steph Curry gives glimpse into possible post-basketball career

Steph Curry showcased his role as producer and voice actor for animated film 'Goat' at an Oakland screening, signaling possible expansion into film.
Public health
fromFortune
2 months ago

Ro CEO wants to erase GLP-1 stigma with first Super Bowl ad featuring Serena Williams | Fortune

GLP-1 weight-loss drugs are becoming central to wellness marketing, promoted as lifelong health tools, driving demand, advertising campaigns, and policy and cost challenges.
Television
fromFast Company
2 months ago

Fanatics goes all-in on entertainment

Fanatics and OBB Media launched Fanatics Studios to create, finance, produce, and distribute sports-and-culture content across films, series, live events, and digital platforms.
US politics
fromSilicon Canals
2 months ago

10 pro athletes who have spoken out against ICE - Silicon Canals

Prominent athletes publicly protested and condemned ICE and federal actions after two Minneapolis killings, using signs, statements, and sports platforms to demand change.
Relationships
fromVulture
2 months ago

Kim Kardashian and Lewis Hamilton Had a Super Bowl Date Night

Lewis Hamilton and Kim Kardashian attended the Super Bowl together; Kim prioritizes parenting and seeks a dependable partner who values accountability and good morals.
Fashion & style
fromIndependent
2 months ago

From Kim & Lewis to a surprise wedding: The wildest Super Bowl moments everyone was talking about

The Superbowl combined a celebratory Bad Bunny halftime and celebrity moments, including a public Kim Kardashian–Lewis Hamilton relationship reveal.
fromPadailypost
2 months ago

A preview of Super Bowl week's concerts, parties and celebrity scene

From league-run press events to invitation-only gatherings in San Francisco, the jam-packed week draws athletes, entertainers and executives together in the days leading up the league's championship game. Early programming sets the stage for nights headlined by figures such as Shaquille O'Neal and Dave Chappelle along with a variety of performances spread out through San Francisco by Kehlani, Post Malone and Calvin Harris.
Music
fromBuzzFeed
1 month ago

27 Hot Male 2026 Olympians Who Are So Attractive, I'd Honestly Let Them Choke Me (Just A Little)

In total, the United States has 232 athletes competing at the 2026 Winter Olympics in Milan and Cortina d'Ampezzo, Italy. This is great news for me because, as a queer man, I love two things: 1. watching people live out their dreams, and 2. hot men. So, I went through the entire roster to find some of the hottest men who are representing Team USA.
US news
Soccer (FIFA)
fromwww.theguardian.com
2 months ago

Winter Olympic wonders, Premier League thrills and Super Bowl LX follow with us

Borussia Dortmund cut Bayern's Bundesliga lead, major European football matches continue, and Winter Olympics coverage spans multiple Italian venues including Milan and Cortina.
fromBleacher Nation
1 month ago

Caleb Williams is in the NBA's Celebrity All-Star 3-Point Competition

Caleb Williams is no stranger to letting it fly from deep. So perhaps it should come as no surprise that the Chicago Bears quarterback will be a participant in the upcoming 3-point shooting competition during the NBA's All-Star Game Weekend festivities. No, seriously ... this is a thing that is happening. The event is set to take place on Friday. So if you saw this tweet and thought Jacob Infante was just having a laugh, think again:
National Basketball Association
fromBuzzFeed
2 months ago

People Are Absolutely Losing Their Minds Over This Photo Tom Brady Posted, And You'll See Why

Lots of women are over super masculine men these days.
Fashion & style
fromwww.mercurynews.com
2 months ago

Ex-Cal star was Patriots' best player in Super Bowl LX, and he's just getting started

He's been balling, Hawkins said of Woodson, who led the NFL with 30 postseason tackles. I'm so proud of him, especially to see his growth throughout the season and knowing him since he was a freshman in college. Coming into this league, starting off the jump as a rookie. I'm proud of him. I respect the hell out of him. He's my brother.
New England Patriots
US politics
fromThe New Yorker
2 months ago

What We Expect Athletes to Say Now

Federal immigration-enforcement violence and street tensions cast a heavy mood over Timberwolves games, affecting player focus, fan atmosphere, and prompting public protest.
Soccer (FIFA)
fromwww.theguardian.com
2 months ago

Your Guardian sport weekend: Premier League, Australian Open and NFL title games

Stan Wawrinka, past 40, reached a Grand Slam third round; Sinner, Djokovic, Swiatek and Osaka headline tennis, alongside football and England's ODI concerns.
#jaylen-brown
fromESPN.com
1 month ago
National Basketball Association

Jaylen Brown: Beverly Hills' explanation for event shutdown 'false'

fromESPN.com
1 month ago
National Basketball Association

Jaylen Brown: Beverly Hills' explanation for event shutdown 'false'

fromESPN.com
2 months ago

Super Bowl 2026 commercials: Athletes include Serena, more

Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands -- and in the commercials. While some fans come for the gridiron action, others tune in to the NFL's marquee game of the season for the ads. There's often a hefty price attached to Super Bowl commercials, and this year is no different. According to CNBC, 30-second slots averaged $8 million and some sold for more than $10 million.
Marketing
Soccer (FIFA)
fromFast Company
2 months ago

Change the game: How sports can drive social impact

Major 2026 sporting events create opportunities to expand youth sports access through local, affordable, and sustained community-driven programs and corporate partnerships.
#travis-kelce
National Football League
fromHuffPost
1 month ago

NFL Superstar Reportedly Makes Grand Gesture In Romance With Olympian Chloe Kim

Myles Garrett gifted Chloe Kim a pink Ford Bronco with CK-embroidered seats after her Olympic halfpipe silver, and they exchanged affectionate Valentine's messages.
fromReadWrite
2 months ago

Kendall Jenner takes over Fanatics Sportsbook Big Game ad

The spot leans into a long running internet joke suggesting that any basketball player who gets close to Jenner is subject to unfortunate consequences. Fueled by memes, real life coincidences, and fan speculation, the so-called Kardashian Kurse is not denied but addressed directly, with Jenner referencing her previous basketball relationships. With a self aware wink, the commercial suggests that while the internet has been busy theorizing, Jenner has been doing something more strategic and likely Kris Jenner approved, betting on it.
Marketing
Marketing
fromSportico.com
2 months ago

The Super Bowl Is 2 Weeks Away. So Why Are the Ads Here Now?

Super Bowl advertising has evolved into multi-week campaigns leveraging celebrities, influencers, teasers, and social media to maximize reach beyond costly TV airtime.
fromConde Nast Traveler
2 months ago

How the NFL Charmed Londoners

Petal Kaddu is serious about eliciting high fives from passing fans-and isn't deterred by the steady rain over Wembley Way, between Wembley Park station and the UK's iconic national stadium. Under her poncho she's wearing a half-and-half scarf of the Jacksonville Jaguars and the Los Angeles Rams, today's teams. A Londoner of Guyanese heritage, she's a brand ambassador for the NFL London Games and has brought the energy to every one for the past four years.
National Football League
Marketing
fromDigiday
2 months ago

The Australian Open wants to be 'the Super Bowl' for experiential beauty marketing

Mecca returned as a 2026 Australian Open sponsor, using beauty activations to attract Gen‑Z fans and help Tennis Australia reach younger audiences.
#super-bowl-week
National Football League
fromwww.mercurynews.com
2 months ago

Valkyries star's dad having a blast' covering New England Patriots at Super Bowl LX

Three generations of Burton family connect in sports: Ron was Patriots' 1960 draft pick, Steve covers the Patriots, and Veronica stars for the Valkyries.
[ Load more ]