Independent films
fromFast Company
3 days ago'Dune 3' IMAX movie tickets are selling for thousands of dollars on Ebay
Dune: Part Three is designed for 70mm IMAX viewing, but limited availability has led to high ticket resale prices.
Odeon no longer wants to be beholden to the film slate and so has launched its biggest brand campaign to date. In doing so it pivots its marketing strategy away from showcasing films to selling the cinema experience. There was a titanic shift when film release windows reduced from 16 weeks to 45 days. It's forced a rethink at the top cinemas. When a movie comes to the home faster, the business has had to get better at selling the experience it provides.
The energy and excitement demonstrated in the haptic trailer effectively generates anticipation for "F1", showcasing Apple's innovative approaches and the execution of sensory experiences.
I'm a diehard believer in the big-screen experience. What makes film special is however many hundreds of strangers all come together to sit in the room and watch something together.