Wiggins will lead a team that optimizes the use of machine learning and artificial intelligence to improve outcomes company-wide, from maximizing advertising and subscriber revenue to creating unique and personalized experiences for users.
"Shortly after access was terminated, we began receiving extortion demands. The criminals threatened to distribute materials from both the February 2025 incident and the recent incident to media outlets and on social media if we did not comply. We will not pay these criminals," Percoco stated.
Betterment, which offers automated investment and financial planning services, first disclosed the breach in January after detecting unauthorized access to certain internal systems on January 9. Betterment said the hacker gained entry through a social engineering scheme that relied on impersonation to infiltrate third-party marketing and operations tools, then used that access to send customers a fraudulent cryptocurrency promotion disguised as an official company message.