Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV adsPubMatic laid off 1% of its workforce to realign towards growth sectors like connected-TV advertising while planning a 15% overall headcount increase.
How This Analytics Startup - A Spinoff Of GumGum - Tackles Sports Sponsorship Measurement | AdExchangerRelo Metrics fills the measurement gap for sports sponsorships, essential for brands leveraging live sports.Transitioning to impression-level reporting improves the accuracy of connected TV ad metrics.
The IAB Predicts Social Video Will Overtake CTV This Year | AdExchangerSocial video is growing faster than connected TV advertising, with a projected $23.4 billion expenditure by 2024.
Frequency management is capping CTV ad spendAd tech companies are shifting focus to connected TV advertising, a sector expected to grow significantly this year.Challenges like frequency capping impact the CTV ad industry, with a need for more efficient mechanisms to manage ad repetition.
What TV Advertisers Need To Know About Outcomes | AdExchangerStreaming platforms focus on outcomes-based advertising to compete for ad dollars.
Google launches Google TV advertising network | MarTechGoogle launched Google TV, providing ad inventory on 125+ channels with in-stream video ads, targeting rising connected TV viewership.