#consumer-audio

#consumer-audio

High-quality cables have long been marketed as a key way to get the most out of high-end equipment, such as expensive studio-grade monitor speaker cables and gold-plated HDMI cables for cutting-edge TVs. In the high-end audiophile world, which is renowned for eye-bulging prices, cables can cost tens of thousands of dollars for ultra-pure copper with silver plating, specialized insulation, and dozens of individual conductors that manufacturers claim will squeeze the most out of a luxury-grade sound system aimed at the uber-wealthy.

Their latest Sound 2 Max speaker dropped last week, and it's perhaps the clearest distillation yet of the company's design philosophy, channeling that peak Jony Ive era when Apple was still making products that looked like they belonged in MoMA. Remember when Ive was literally mirroring Dieter Rams' work for Braun and nobody cared because the results were so damn good?