2026 Beer Market Report: Moderate outlook for US beer market
U.S. beverage alcohol market declined 3.4% to $110 billion, with all major categories declining due to moderation, RTD products, GLP-1 usage, cannabis, and economic factors.
Harpoon Brewery launches Low Key, a 3.3% ABV tropical fruit craft lager using innovative techniques to maintain full flavor while increasing sessionability and accessibility.