#consumer-protein-trends

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Silicon Valley food
fromLos Angeles Times
4 days ago

Beyond Meat drops 'Meat' from name

Beyond Meat rebrands to Beyond, dropping 'Meat' from its name and expanding into protein beverages and bars to emphasize protein offerings beyond plant-based meat alternatives.
fromstupidDOPE | Est. 2008
6 months ago

Condado Tacos Turns Up the Heat This Fall With More Protein, More Flavor, and More Value | stupidDOPE | Est. 2008

Recent data shows protein consumption is no longer a niche choice; it's mainstream. In 2024, 61% of Americans increased their protein intake compared to just 48% in 2019. Younger generations are leading the charge, with 51% of Gen Z and Millennials reporting they are actively seeking high-protein meals. Condado's guests are no exception. The brand's Swole Bowl has become one of its most re-ordered items, a clear sign that people want protein presented the Condado way: colorful, craveable, and loaded with flavor.
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