#consumer-shopping

#consumer-shopping

There's something almost philosophical about the Costco checkout line. All that bulk, all that value, all that existential math. You've just spent a few hundred dollars on paper towels, coffee beans, and a kayak, and the cashier asks, "Would you like to upgrade your membership to Executive?" The main difference between Executive and Gold Star is that for $130 ($65 more than the Gold Star membership) a year, the deal is 2% cash back on most purchases, capped at $1,250.

Instead, the thing that could make or break a product's success, they advised, is your team. "The people that you build with, who you're at the office until 1 a.m. with-even, it comes down to the summer intern you have. The people that you choose to build with every single day, whether that's your incredible co-founder, like I have Sophia-that's what's actually going to define, you know, whether the product succeeds,"