#conversational-ads
#conversational-ads

From Messages to Conversations: AI Agents are Changing how we Find Culture

Automated web traffic has surged, with AI bots now significantly outnumbering human visitors, impacting arts organizations and cultural discovery.

Marketing tech

This AI Agent 'Lives in Your Texts' and Just Wants You to Have Fun

20 hours ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

fromwww.bbc.com

Businesses scramble to get noticed by AI search

HubSpot lost 140 million visits due to AI changes in search behavior and algorithms.

fromTheregister

5 hours ago

Chatbots excel at manipulating people into buying things

Large language models can manipulate consumer choices in online shopping without users' awareness.

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

Digital life

fromdiacritical

From Messages to Conversations: AI Agents are Changing how we Find Culture

Automated web traffic has surged, with AI bots now significantly outnumbering human visitors, impacting arts organizations and cultural discovery.

This AI Agent 'Lives in Your Texts' and Just Wants You to Have Fun

The Nudge is an AI agent that plans and books activities based on user preferences.

20 hours ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

fromwww.bbc.com

Businesses scramble to get noticed by AI search

HubSpot lost 140 million visits due to AI changes in search behavior and algorithms.

more#ai

#social-media-marketing

17 hours ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

fromAol

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.

17 hours ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

fromAol

more#social-media-marketing

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.

Privacy professionals

Your Next Buyer Is Googling You Right Now

In 2026, buyers prioritize fintech legitimacy over features, making trust a crucial stage in the decision-making process.

#marketing

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.

#video-marketing

fromThe Hollywood Reporter

12 hours ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.

Why Humanizing Your Mission Is the Key to Better Engagement

Emotional connection in video content is essential for engagement and conversions.

fromThe Hollywood Reporter

12 hours ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.

Why Humanizing Your Mission Is the Key to Better Engagement

Emotional connection in video content is essential for engagement and conversions.

more#video-marketing

#artificial-intelligence

Data science

16 hours ago

How to make AI work with context instead of prompts | MarTech

AI struggles to operate reliably in enterprises due to its context-blind nature, leading to failures in scaling despite initial successes.

Artificial intelligence

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.

fromPhocuswire

in 2 months

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.

Data science

16 hours ago

How to make AI work with context instead of prompts | MarTech

AI struggles to operate reliably in enterprises due to its context-blind nature, leading to failures in scaling despite initial successes.

Artificial intelligence

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.

more#artificial-intelligence

fromPhocuswire

in 2 months

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.

fromgizmodo.com

10 hours ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.

fromwww.socialmediatoday.com

Meta removes ads that encourage litigation against the company

Meta limits free speech by removing ads from attorneys seeking clients harmed by social media, contradicting Zuckerberg's claims about promoting free expression.

fromNew York Post

Meta boots law firm ads seeking clients to sue over alleged Facebook, Instagram addiction

Meta is removing ads aimed at recruiting plaintiffs for lawsuits related to mental health effects of its platforms.

Instagram's awkward 'link in bio' work-around might be on its way out

Meta will allow creators to link products directly in Reels, ending the 'link in bio' practice for shopping.

fromNewsmax

13 hours ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.

fromgizmodo.com

10 hours ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.

fromwww.socialmediatoday.com

Meta removes ads that encourage litigation against the company

Meta limits free speech by removing ads from attorneys seeking clients harmed by social media, contradicting Zuckerberg's claims about promoting free expression.

fromNew York Post

Meta boots law firm ads seeking clients to sue over alleged Facebook, Instagram addiction

Meta is removing ads aimed at recruiting plaintiffs for lawsuits related to mental health effects of its platforms.

Instagram's awkward 'link in bio' work-around might be on its way out

Meta will allow creators to link products directly in Reels, ending the 'link in bio' practice for shopping.

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.

Women in technology

fromNautil

This Is How People Who Use Emojis at Work Are Perceived

Emojis can negatively impact perceptions of competence in workplace communication, especially negative emojis.

Fashion & style

fromCbsnews

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.

fromThe Verge

Spotify now lets you turn off all its videos

The new controls allow users to disable access to music videos and all other videos, including podcasts and vertical video, enhancing user experience.

Podcast

Google introduces AI-generated avatars to YouTube Shorts

YouTube introduces AI avatars for creators to enhance digital identity in Shorts, ensuring safety with AI disclosures and watermarks.

Television

fromTechCrunch

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

Most Restaurants Are Missing Out on the Platform That Brings Customers In - Here's What a Google Strategist Recommends

YouTube serves as a powerful discovery engine for restaurants, enhancing audience reach and customer loyalty through diverse content formats.

from9to5Google

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.

Privacy technologies

fromEngadget

Google introduces AI-generated avatars to YouTube Shorts

YouTube introduces AI avatars for creators to enhance digital identity in Shorts, ensuring safety with AI disclosures and watermarks.

Television

fromTechCrunch

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

Most Restaurants Are Missing Out on the Platform That Brings Customers In - Here's What a Google Strategist Recommends

YouTube serves as a powerful discovery engine for restaurants, enhancing audience reach and customer loyalty through diverse content formats.

from9to5Google

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.

How to Understand Your Website Through Your User's Eyes

User journey maps enhance understanding of user goals, questions, and needed information, improving website navigation and user experience.

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

fromBuffer: All-you-need social media toolkit for small businesses

Yes, You Can Create Content: A Neurodivergent's Guide to Getting Started

Developing a personalized system for content creation can help neurodivergent individuals maintain consistency and overcome challenges associated with ADHD and autism.

fromSilicon Canals

Psychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals

Silent scrollers on social media actively choose to observe rather than post, demonstrating discipline and self-control contrary to common perceptions.

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

fromBuffer: All-you-need social media toolkit for small businesses

Yes, You Can Create Content: A Neurodivergent's Guide to Getting Started

Developing a personalized system for content creation can help neurodivergent individuals maintain consistency and overcome challenges associated with ADHD and autism.

fromSilicon Canals

Psychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals

Silent scrollers on social media actively choose to observe rather than post, demonstrating discipline and self-control contrary to common perceptions.

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.

Knowing About AI Isn't Enough. Here's How to Actually Use It.

Integrating AI into daily work significantly enhances productivity and career advancement.

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.

fromFortune

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

Web design

fromMajic 102.3

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.

fromFortune

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

more#branding

2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

EU data protection

#ai-in-advertising

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI | AdExchanger

AI's rise in advertising enhances efficiency but risks eroding creativity and originality, leading to homogenized campaigns that fail to engage audiences.

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI | AdExchanger

AI's rise in advertising enhances efficiency but risks eroding creativity and originality, leading to homogenized campaigns that fail to engage audiences.

more#ai-in-advertising

fromLondon Business News | Londonlovesbusiness.com

13 hours ago

Social media management best practices - A guide by Huta Digital OU - London Business News | Londonlovesbusiness.com

Effective social media management is essential for companies to engage customers and enhance brand perception.

How to Choose the Best Email Marketing Platform for Your Small Business

Choose an email marketing platform that ensures deliverability, fits your budget, includes automation, and provides human support.

fromVerticalResponse

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.

in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.

fromAWeber

How to Choose the Best Email Marketing Platform for Your Small Business

Choose an email marketing platform that ensures deliverability, fits your budget, includes automation, and provides human support.

fromVerticalResponse

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.

in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

Privacy professionals

fromPsychology Today

6 hours ago

Chatbots Can Talk, but Parents Can Connect

GenAI policy and regulatory safeguards for teens are critical but lag behind the rapid development of technology.

fromAxios

16 hours ago

Scoop: Meta removes ads for social media addiction litigation

Lawyers are seeking new plaintiffs for class action lawsuits related to social media addiction, with ads running on major platforms.

Growth hacking

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.

fromTheZenParent

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.

fromTipRanks Financial

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.

Media industry

fromLondon Business News | Londonlovesbusiness.com

Conversational marketing: How chatbots and artificial intelligence transform digital engagement - London Business News | Londonlovesbusiness.com

Conversational marketing transforms customer interactions into relationship opportunities using AI and chatbots for personalized, two-way communication.

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.

Artificial intelligence

Ads in Chats: Your AI BFF Just Got a Sales Job

fromMarketing Dive

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.

Artificial intelligence

Ads in Chats: Your AI BFF Just Got a Sales Job

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers are increasingly integrating AI into editorial workflows to streamline tasks and enhance audience experience.

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.

fromNeil Patel

8 hours ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.

fromBuffer: All-you-need social media toolkit for small businesses

3 weeks ago

Replying to Your Comments on Facebook Boosts Engagement

Engaging with comments on Facebook posts can increase reactions by approximately 9.5%.

fromAdweek

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.

Media industry

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

fromPR Daily

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.

fromLondon Business News | Londonlovesbusiness.com

TikTok marketing tips for small businesses - London Business News | Londonlovesbusiness.com

TikTok enables small businesses to reach new audiences and enhance brand awareness through authentic content and engagement strategies.

#openai

fromThe Globe and Mail

Opinion: Ads are coming to AI chats. Behold as the Internet is ruined all over again

OpenAI is expanding its advertising efforts in AI, following trends set by social media companies to generate revenue.

fromwww.businessinsider.com

OpenAI's new partner wants to build ads that can chat with you

OpenAI partners with Smartly to enhance ad personalization and interactivity in ChatGPT.

fromThe Globe and Mail

Opinion: Ads are coming to AI chats. Behold as the Internet is ruined all over again

OpenAI is expanding its advertising efforts in AI, following trends set by social media companies to generate revenue.

fromwww.businessinsider.com

OpenAI's new partner wants to build ads that can chat with you

OpenAI partners with Smartly to enhance ad personalization and interactivity in ChatGPT.

more#openai

fromEMARKETER

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.

fromwww.socialmediatoday.com

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.

X expands AI translations and adds in-stream photo editing

X's new AI-powered auto-translate option will enable users worldwide to read posts from other regions, enhancing accessibility and engagement across diverse languages.

Social media marketing

in 3 months

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.

15 hours ago

LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth

LoopMe launches Chartboost Direct to connect mobile app publishers with brand demand, enhancing growth and revenue opportunities.

fromLindsey Gamble

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.

#google

fromBenzinga

Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.

fromBenzinga

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.

fromNeil Patel

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.

fromTNW | Artificial-Intelligence

How AI marketplaces are reshaping editorial advertising in 2026

The traditional workflow for editorial advertising is outdated, relying heavily on manual processes and lengthy email chains.

Silverpush's Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control

Video advertising must be full-funnel, leveraging contextual intelligence to enhance user engagement and drive conversions.

fromThe Drum

3 weeks ago

The future of advertising: integrating creativity and technology

CTV platforms enable advertisers to deliver interactive, personalized experiences through data collection and automation, transforming audience engagement strategies.

in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.

The customer journey now centers on exposure, recall and return | MarTech

The customer journey now includes exposure, recall, and return stages, reflecting changes in user behavior due to AI-generated content.

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.

In the age of AI agents, your customer may still buy from you, but they may no longer visit you

The rise of AI agents is shifting customer interactions away from traditional company-controlled interfaces.

fromThe American Prospect

Why We're Removing Our Programmatic Ads - The American Prospect

Programmatic advertising will be removed from The American Prospect's website to respect reader privacy and improve user experience.

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.

DSP-ite The Trade Desk Backlash, Buyers Aren't Budging; Publicis Goes Full-Court in Sports | AdExchanger

Brand marketers remain skeptical of DSPs' transparency despite efforts from competitors to shift ad spend.

6 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

How To Engage Customers With Fresh, Immersive Marketing Experiences

As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.

Marketing

fromThe Drum