It was a heated weekend, the Google Search ranking volatility was pretty heated and there was a lot of chatter within the SEO industry. Not all the tools are showing big swings but many are. And everyone is asking, what happened with Google confirming core updates - is that over? All this volatility is going on while we have huge delays with Search Console reporting for the past couple of weeks.
Google told us we would get more core updates, more often - that did not happen. Google Ads accounts without campaigns will be deleted in 6 months. Google Ads AI MAx gains a source column in the search term report. Google AI Mode has a new what to know section, that might not be new. Google Ads tests setting your new customer value, without your permission.
