#corporate-crisis
#corporate-crisis

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How Leaders Can Build a High-Agency Culture

Larry Culp became GE's first outsider CEO in 2018, inheriting a crisis with plummeting stock and excessive debt.

Wasserman Agency Rebrands to TheTeam

Wasserman Agency rebranded to The·Team after founder Casey Wasserman appeared in Epstein files, prompting his departure and the company's sale.

fromThe Drum

1 month ago

Learning from Google and Greggs: How brands can salvage a crisis

The need for effective reputation management has never been more acute, with brands in the public eye more than ever and social media giving consumers a voice to vent their frustrations. Catherine Turner explores what savvy brands are doing to protect their reputation, deal with stumbling blocks, and live up to the expectations of an unforgiving public. The recent travails of two of the world's biggest retailers highlight the extremes faced by businesses in a world of online reputation management.

Marketing

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#corporate-crisis#corporate-crisis

How Leaders Can Build a High-Agency Culture

Wasserman Agency Rebrands to TheTeam

Learning from Google and Greggs: How brands can salvage a crisis

#corporate-crisis
#corporate-crisis