Brands Anticipate Increased Retail Media Budgets Amid Measurable ChallengesA significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
Crisp Adds $17M to Bring Data Connectivity and Insights to All Facets of the CPG Supply ChainData is revolutionizing supply chain optimization in the CPG industry, enhancing forecasting and operational efficiency.
Harvard Grad's Side Hustle Will Earn Up to $10M This Year | EntrepreneurMaura Duggan turned her passion for baking cookies into a multimillion-dollar business, balancing creativity with strategic business decisions.
How Colgate-Palmolive has worked toward a digital transformationCPG companies like Colgate-Palmolive are focusing on digital transformation to adapt to changing consumer behaviors and stay relevant in the market.
Brave Commerce: Centering the Consumer in the CPG IndustryEmbrace industry disruption and adapt to changes like retail media and connected commerce. Stay adaptable and responsive.
How Colgate-Palmolive has worked toward a digital transformationCPG companies like Colgate-Palmolive are focusing on digital transformation to adapt to changing consumer behaviors and stay relevant in the market.
Brave Commerce: Centering the Consumer in the CPG IndustryEmbrace industry disruption and adapt to changes like retail media and connected commerce. Stay adaptable and responsive.
Balancing Marketing and Brand Building With Mars WrigleyLeverage creative content from creators to influence marketing campaigns in the CPG industry.
Ibotta stock rises as Goldman Sachs, Citi assume coverage By Investing.comIbotta (IBTA) is favorably leveraged to long-term growth in digital advertising and grocery sectors, attracting coverage from various analysts.Price targets range from $103 to $130, with optimistic views on Ibotta's potential to drive significant cash flow and lead in digital promotions.
Hershey's Boosts Sales With AI-Powered AlgorithmsAI-driven media placements boosted candy sales for Hershey's & provided leverage in retailer negotiations.