"What we had intended to really just be almost like a home office where we wouldn't even have customers, we now have the space for it. So we decided to turn Build-a-Chair into this Build-a-Home concept," Carraway explained. "You could truly walk and be like, 'you know what? I wanna build a side table,' and then either pick from our suite of things to start with and customize it, or you can come to us with a totally custom idea."