Why We're Headed To An Upfront Revolution, Starring CreatorsThe advertising industry is shifting towards creator content in response to declining linear TV viewership.
Marketers remain cautious about investing in Snapchat amid TikTok uncertaintySnapchat is working to attract ad dollars by highlighting its monetization tools and creator content, but agencies haven't seen significant shifts in budgets yet.
Why We're Headed To An Upfront Revolution, Starring CreatorsThe advertising industry is shifting towards creator content in response to declining linear TV viewership.
Marketers remain cautious about investing in Snapchat amid TikTok uncertaintySnapchat is working to attract ad dollars by highlighting its monetization tools and creator content, but agencies haven't seen significant shifts in budgets yet.
Delta and YouTube Partner for In-Flight Entertainment, Offering YouTube Premium and Music Access to Passengers - Lindsey GambleCreator content is becoming a dominant form of entertainment, especially during travel.
Meta Enhances Partnership Ads with Creator Testimonials, Collection Ads, and New Hub - Lindsey GambleMeta enhances Partnership Ads with creator testimonials and content in Collection Ads, boosting influencer marketing effectiveness.The Partnership Ads Hub streamlines ad management for brands.
Snapchat and Gen Z shoppers are most influenced to buy from creatorsSnapchat excels in creator-driven shopping among social platforms, especially for Gen Z.Engagement with creator content for purchases varies significantly across age groups, with younger shoppers leading.Facebook's older user base results in lower rates of creator-driven shopping.