The TikTok ban is reshaping creator recruitment and agency best practices on social mediaAgencies are shifting influencer marketing strategies due to TikTok uncertainty, focusing on creators with multi-platform presence and engagement.
Facebook Launches New Full-Screen Video Player, Uniting Reels, Long Videos & Live Streams - Lindsey GambleFacebook updates creator earnings with monetization changesCreators advised to focus on storytelling, experiment with Reels, create longer videosGlobal rollout planned for updates that position Facebook competitively against TikTok and YouTube