AI may require PR agencies to reevaluate billing models - PR Daily
AI is revolutionizing PR, making research faster and prompting a reevaluation of billing methods to focus on delivering value rather than merely tracking hours.
Meet the PR Guru Behind the Curtain of Celebrity Crisis Communications
Celebrity personas are crafted by PR professionals to appeal to broad audiences.
UT Austin fires 20 communications staff over "crises"
The University of Texas at Austin is dismissing staff in its communications department to focus on managing reputational issues and crises.