#ctv-monetization

[ follow ]
#ma #streaming-infrastructure #ad-tech #lionsgate #freewheel #fast
Marketing tech
fromDeadline
3 days ago

Cineverse Acquires Ad Tech Company IndiCue For $22 Million, Stock Pops

Cineverse acquired IndiCue to integrate CTV ad-tech into its Matchpoint platform, accelerating its transformation into a unified streaming infrastructure provider for monetization and optimization.
Marketing tech
fromAdExchanger
2 months ago

Lionsgate Tiptoes Into The Ads Biz With An Exclusive Ad Server | AdExchanger

Lionsgate selected Comcast's FreeWheel as its exclusive ad server to manage and sell expanding FAST and streaming VOD ad inventory while gaining ad-tech guidance.
[ Load more ]