For many SaaS leaders, the growth playbook feels stuck on a single page. It is to pour more money into paid ads. But what happens when that well starts to run dry? With research showing that customer acquisition costs have jumped by over 60% in the last five years, relying solely on paid channels is becoming an unsustainable gamble. The moment you cut the budget, the leads disappear.
The hardest part of being a photographer often isn't taking great photos, it's running a sustainable business. Shoots come and go, and when the calendar looks thin, panic sets in. That's why repeat clients matter more than almost anything else in your business model. A client who hires you again and again is worth far more than a new one you have to chase.