#customer-analytics

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#revenue-growth #chatgpt-prompts #offer-optimization #martech-roi #segmentation #ai-enabled-insights
Growth hacking
fromForbes
2 days ago

5 ChatGPT Prompts To Grow Revenue In 2026 (Without New Offers Or More Work)

Increase revenue by analyzing and leveraging existing top customers and winning offers using targeted ChatGPT prompts—no new products, launches, or extra work required.
Marketing tech
fromMarTech
2 months ago

Five truths you need to know about martech, and what to do about them | MarTech

Brands must prioritize customer analytics and rigorous ROI measurement to truly know customers and justify marketing-technology investments.
fromMarTech
4 months ago

How customer analytics closes the gaps in performance measurement | MarTech

Attributed revenue, ROAS, conversion rate - traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more accessible and valuable than ever. And when combined with AI, it opens the door to a new era of customer-centered performance measurement. Customer analytics shifts the focus from channels to customers, framing analysis and activation around engagement, growth and predicted value.
Marketing
Marketing
fromMarTech
6 months ago

The fatal flaw killing your customer data initiatives | MarTech

Marketers struggle to gain insights from customer data investments due to misplaced focus on governance over analytics.
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