Marketing
fromMacon Telegraph
1 day agoGeneration Z marketing strategies for small businesses
Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
#customer-nostalgia
#customer-nostalgia
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#gen-z #nostalgia #marketing #consumer-behavior #social-media #influencer-marketing #advertising #millennials
fromInc
1 day agoCoachella Has Hit Peak Sponcon. The Internet is Not Having It
"A lot of you don't know what being here with a brand takes. Sorry, I'm not political," comedian Chris Burns deadpanned to his more than 443,000 followers on Instagram. "Yeah, I posted about boycotting Starbucks, but that was like two months ago."
Silicon Valley food
fromYanko Design - Modern Industrial Design News
1 day agoThe CD Player Is Back - And These 7 Designs Are Gorgeous - Yanko Design
Streaming hasn't killed physical media. It's made us crave it more. CDs are back in rotation, showing up in record stores, apartments, and design studios with a renewed sense of purpose.
Gadgets
Psychology
fromSilicon Canals
3 days agoThere's a generation of people who were praised exclusively for being easy to deal with, and they became adults who genuinely cannot tell the difference between being content and being convenient. The two feelings merged so early that separating them now feels like surgery. - Silicon Canals
A false ground in electrical work symbolizes individuals raised to be easy, appearing fine but lacking true grounding in their own needs.
#friendship
Psychology
fromSilicon Canals
2 weeks agoThe friends you made between 19 and 24 know a version of you that your current partner, your therapist, and your coworkers will never meet. And the grief isn't about losing those friends. It's about losing access to the person you were with them. - Silicon Canals
Friendships formed between ages 19 and 24 serve as an identity archive, reflecting a version of oneself that no longer exists.
Relationships
fromSilicon Canals
3 days agoPsychology says the loneliest part of getting older isn't being alone - it's realizing that some friendships were only meant for a season, and not everyone grows with you - Silicon Canals
Friendships often fade as adults prioritize responsibilities and seek deeper connections, leading to feelings of loneliness even among familiar faces.
Psychology
fromSilicon Canals
2 weeks agoThe friends you made between 19 and 24 know a version of you that your current partner, your therapist, and your coworkers will never meet. And the grief isn't about losing those friends. It's about losing access to the person you were with them. - Silicon Canals
Friendships formed between ages 19 and 24 serve as an identity archive, reflecting a version of oneself that no longer exists.
Mental health
fromSilicon Canals
3 days agoThere's a kind of exhaustion specific to people who grew up in the 1960s and 70s - not physical tiredness but the cumulative weight of having been reliable for so long, for so many people, with so little reciprocity, that they genuinely cannot remember what it felt like to be the one who was taken care of - Silicon Canals
Reliability can overshadow personal identity, leading to emotional exhaustion and a lack of self-care.
#marketing
Online Community Development
fromInc
6 days agoThe Future of Marketing is Community
Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.
Marketing tech
fromPPC Land
2 days agoThe CMO is losing control - Empathy Lab's blueprint to fight back
The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
fromFast Company
6 days agoAmerican Girl is bringing back its original dolls. Moms might be excited but will your seven-year-old care?
American Girl was acquired by Mattel for $700 million and drifted steadily away from what made it special. The historical characters were retired, replaced by contemporary dolls reflecting girls' lives today.
Women in technology
fromFast Company
2 weeks ago'Leverage the local': The fashion trend that explains why everyone around you is channeling their inner tourist
Clothing that bears the name of a city near or far has become a closet staple for many consumers in recent years, evolving from impulse purchases to mainstream fashion.
Fashion & style
Television
fromBusiness Insider
1 month agoFrom landlines to VHS tapes, millennials and Gen Z parents are bringing an analog childhood to Gen Alpha
Millennials and Gen Z parents are introducing retro items like VHS tapes, Tin Can phones, and physical media to their children to foster connection, imagination, and independence while slowing down screen time.
fromBored Panda
2 months ago80 Vintage Ads That Show Which Values Changed And Which Stayed The Same Over Time
We might be exposed to more ads and commercials today than ever before in human history, but the idea of advertising itself is certainly not a new concept. According to Instapage, the first signs of advertisements actually appeared in ancient Egyptian steel carvings from 2000 BC. Meanwhile, the first printed ad was published in 1472, when William Caxton decided to advertise a book by posting flyers on church doors in England.
Marketing
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