How data collaboration is forging scalable new revenue streams for hybrid business modelsData-driven partnerships are essential for growth as brands evolve in a changing landscape.First-party data is now the key currency for driving new revenue streams.
LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch PartnerLiveRamp partners with Criteo to empower retailers in optimizing advertising campaigns through integrated first-party data.
Technology Investment Set to Surge in UK -Lotame/Cint Report RevealsData collaboration platforms provide essential solutions to the prevalent data challenges faced by marketers and agencies, emphasizing the need for better data orchestration.
The state of data collaboration: What's next for marketers? | MarTechMarketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.
LiveRamp Partners with Ocado Ads to Launch Audience+LiveRamp partners with Ocado Ads to launch Audience+, a new self-serve media solution enhancing data-driven advertising.
First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in FranceThe Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.
How data collaboration is forging scalable new revenue streams for hybrid business modelsData-driven partnerships are essential for growth as brands evolve in a changing landscape.First-party data is now the key currency for driving new revenue streams.
LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch PartnerLiveRamp partners with Criteo to empower retailers in optimizing advertising campaigns through integrated first-party data.
Technology Investment Set to Surge in UK -Lotame/Cint Report RevealsData collaboration platforms provide essential solutions to the prevalent data challenges faced by marketers and agencies, emphasizing the need for better data orchestration.
The state of data collaboration: What's next for marketers? | MarTechMarketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.
LiveRamp Partners with Ocado Ads to Launch Audience+LiveRamp partners with Ocado Ads to launch Audience+, a new self-serve media solution enhancing data-driven advertising.
First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in FranceThe Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.
WPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.
Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on SnowflakeIntent IQ collaborates with Snowflake to enhance cookieless audience targeting and onboarding for marketers.
WPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.
Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on SnowflakeIntent IQ collaborates with Snowflake to enhance cookieless audience targeting and onboarding for marketers.
Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEAYahoo DSP expands partnership with LiveRamp, enhancing addressability and advertising capabilities in EMEA.
Western Union And LiveRamp Double Down On Data To Unlock Powerful, Personalized Advertising - LiveRamp Holdings (NYSE:RAMP), Western Union (NYSE:WU)LiveRamp partners with Western Union to enhance personalized advertising for multicultural audiences using extensive customer insights.
Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEAYahoo DSP expands partnership with LiveRamp, enhancing addressability and advertising capabilities in EMEA.
Western Union And LiveRamp Double Down On Data To Unlock Powerful, Personalized Advertising - LiveRamp Holdings (NYSE:RAMP), Western Union (NYSE:WU)LiveRamp partners with Western Union to enhance personalized advertising for multicultural audiences using extensive customer insights.
German federated computing company Apheris secures 20.2MApheris has secured $20.8M in funding to enhance secure data collaboration in life sciences, addressing the underutilization of healthcare data.
Feb 13 AArch Webinar: Standardizing Data Collaboration - The Role of Open Table Formats in Data Architecture - DATAVERSITYOpen table formats are critical for enabling seamless data collaboration in complex data ecosystems.
Data for Good: How Open Data Science is Fueling Positive ChangeOpen data science is empowering ordinary citizens to predict societal issues and drive social change.
Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch | AdExchangerData-driven shopper marketing is evolving beyond traditional methods into new digital channels, expanding its scope and approach.
Snowflake's Data Clean Room promises to ease analysis of PII dataSnowflake's Free Data Clean Room Native Application eliminates complexity for non-technical users.
How clean rooms are cleaning up measurementCollaboration and clean rooms are essential to navigate privacy-first digital advertising challenges.
InfoSum and WPP's Choreograph strike an umbrella clean-room data partnershipWPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.
Let's Live In A Data Democracy | AdExchangerSivaramakrishnan founded startups focused on democratizing consumer identity data while ensuring respect for privacy and enabling secure data sharing among enterprises.
Navigating the New Advertising LandscapeGoogle delayed deprecation of third-party cookies on Chrome due to industry, regulator, and developer feedback challenges.