#data-collaboration

#data-collaboration

Intent IQ collaborates with Snowflake to enhance cookieless audience targeting and onboarding for marketers.

PubMatic partners with Adsquare to offer unique data sets for improved advertising targeting and performance metrics.

LiveRamp partners with Criteo to empower retailers in optimizing advertising campaigns through integrated first-party data.

Data collaboration platforms provide essential solutions to the prevalent data challenges faced by marketers and agencies, emphasizing the need for better data orchestration.

Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.

LiveRamp partners with Ocado Ads to launch Audience+, a new self-serve media solution enhancing data-driven advertising.

The Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.

Most marketers face major challenges with data orchestration and first-party data utilization.

The rise of data collaboration platforms is crucial for improving targeting and insights.

WPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.

Data collaboration enables companies to leverage external data to supplement and enrich internal data for better insights and opportunities.