fromDigiday3 weeks agoMarketing techHow data collaboration is forging scalable new revenue streams for hybrid business modelsData-driven partnerships are essential for growth as brands evolve in a changing landscape.First-party data is now the key currency for driving new revenue streams.
fromExchangewire3 months agoMarketingLiveRamp Partners with Ocado Ads to Launch Audience+LiveRamp partners with Ocado Ads to launch Audience+, a new self-serve media solution enhancing data-driven advertising.
fromDigiday3 weeks agoMarketing techHow data collaboration is forging scalable new revenue streams for hybrid business modelsData-driven partnerships are essential for growth as brands evolve in a changing landscape.First-party data is now the key currency for driving new revenue streams.
fromExchangewire3 months agoMarketingLiveRamp Partners with Ocado Ads to Launch Audience+LiveRamp partners with Ocado Ads to launch Audience+, a new self-serve media solution enhancing data-driven advertising.
fromAdweek1 month agoMarketing techWPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.
fromExchangewire1 month agoMarketing techIntent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on SnowflakeIntent IQ collaborates with Snowflake to enhance cookieless audience targeting and onboarding for marketers.
Marketing techfromAdweek1 month agoWPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.
fromExchangewire1 month agoMarketing techIntent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on SnowflakeIntent IQ collaborates with Snowflake to enhance cookieless audience targeting and onboarding for marketers.
fromExchangewire1 month agoMarketing techYahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEAYahoo DSP expands partnership with LiveRamp, enhancing addressability and advertising capabilities in EMEA.
fromBenzinga1 month agoMarketing techWestern Union And LiveRamp Double Down On Data To Unlock Powerful, Personalized Advertising - LiveRamp Holdings (NYSE:RAMP), Western Union (NYSE:WU)LiveRamp partners with Western Union to enhance personalized advertising for multicultural audiences using extensive customer insights.
fromExchangewire1 month agoMarketing techYahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEAYahoo DSP expands partnership with LiveRamp, enhancing addressability and advertising capabilities in EMEA.
fromBenzinga1 month agoMarketing techWestern Union And LiveRamp Double Down On Data To Unlock Powerful, Personalized Advertising - LiveRamp Holdings (NYSE:RAMP), Western Union (NYSE:WU)LiveRamp partners with Western Union to enhance personalized advertising for multicultural audiences using extensive customer insights.
Artificial intelligencefromSilicon Canals4 months agoGerman federated computing company Apheris secures 20.2MApheris has secured $20.8M in funding to enhance secure data collaboration in life sciences, addressing the underutilization of healthcare data.
fromDATAVERSITY5 months agoBusiness intelligenceFeb 13 AArch Webinar: Standardizing Data Collaboration - The Role of Open Table Formats in Data Architecture - DATAVERSITYOpen table formats are critical for enabling seamless data collaboration in complex data ecosystems.
fromInfoWorld9 months agoData scienceSnowflake's Data Clean Room promises to ease analysis of PII dataSnowflake's Free Data Clean Room Native Application eliminates complexity for non-technical users.
fromDigiday7 months agoBusiness intelligenceHow clean rooms are cleaning up measurementCollaboration and clean rooms are essential to navigate privacy-first digital advertising challenges.