E-CommercefromThe Drum1 month agoOut of sight but not out of reach: how to crack identity in the signal-loss eraOver 200 million Americans face challenges in digital identity and addressability.
fromMarTech1 month agoData clean rooms: What you need to know | MarTechA data clean room is a secure environment where two or more parties can bring their data together to run analysis without actually revealing any sensitive or raw data to each other.Privacy technologies
fromModern Retail2 months agoSocial platforms like Reddit and Pinterest are striking more retail media partnershipsAdvertising executives say this new spin on retail media is the next logical step for companies building out ad businesses, such as Instacart and CVS.Marketing tech
Marketing techfromDeadline2 months agoDisney & Amazon Advertising Units Team Up: "We're Breaking Down Traditional Barriers Between Content And Commerce"Amazon and Disney are partnering to enhance advertising opportunities in streaming.The collaboration allows targeted advertising via Disney's platforms and Amazon's data insights.
Artificial intelligencefromComputerworld2 months agoEleuther AI releases 8TB collection of licensed and open training dataEleuther AI launched Common Pile v0.1, an 8TB text database for AI training, using only publicly licensed or public domain materials.
fromExchangewire2 months agoBedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience ActivationBedrock Platform partners with Evorra to enhance media buying efficiency through privacy-compliant audience targeting.
fromDigiday4 months agoHow data collaboration is forging scalable new revenue streams for hybrid business modelsData-driven partnerships are essential for growth as brands evolve in a changing landscape.First-party data is now the key currency for driving new revenue streams.