Questioning if your data is future-proofed? GA4 can provide the answerThe power of Google Analytics 4 for analyzing web data amid changes in tracking methods.
How marketers are adapting to the new realities of data privacyData privacy regulations are increasing in states, impacting marketers significantly.
How to manage data privacy versus the growing grab bag of requirements | Computer WeeklyAchieving full compliance with global data privacy regulations is extremely challenging and complex.
Flying Under The Radar Is Not A Realistic Compliance Strategy | AdExchangerRegulators prioritize transparency, proper disclosures, and compliance with privacy policies.Regulators focus on protecting sensitive data, honoring opt-out requests, and preventing manipulative design patterns.
How to manage data privacy versus the growing grab bag of requirements | Computer WeeklyAchieving full compliance with global data privacy regulations is extremely challenging and complex.
Flying Under The Radar Is Not A Realistic Compliance Strategy | AdExchangerRegulators prioritize transparency, proper disclosures, and compliance with privacy policies.Regulators focus on protecting sensitive data, honoring opt-out requests, and preventing manipulative design patterns.
8 insights about the future of addressability & measurement post-cookie from The Drum LiveThe increasing importance of first-party data strategies.
Council Post: Farewell Third-Party Data, Hello First-Party DataMarketers need to shift focus to first-party data due to the phase-out of third-party data driven by privacy regulations.Various government regulations globally are restricting online data privacy, leading to the demise of third-party data.
8 insights about the future of addressability & measurement post-cookie from The Drum LiveThe increasing importance of first-party data strategies.
Council Post: Farewell Third-Party Data, Hello First-Party DataMarketers need to shift focus to first-party data due to the phase-out of third-party data driven by privacy regulations.Various government regulations globally are restricting online data privacy, leading to the demise of third-party data.
Modern email marketing: Data privacy, bulk email restrictions and more | MarTechBeing adaptable and focusing on bringing value is crucial for a successful email marketing strategy amidst constant changes.
TikTok raises free speech concerns on bill passed by US House that may ban appTikTok raises free speech concerns about U.S. bill banning app due to ownership by ByteDance and potential national security risks.
Episode 300: The End of The Oracle Advertising Era | AdExchangerData privacy regulations can impact advertising businesses significantly.
Overheard at The IAB Tech Lab SummitParticipants at the IAB Tech Lab summit highlighted challenges in the advertising industry and the need for new solutions.