Marketing techfromDigiday1 month agoHow Merkle streamlined its offerings to fit Dentsu's mission in the last yearMerkle's role within Dentsu is evolving, focusing on CRM, content, commerce, and data analytics under new leadership.
Marketing techfromDigiday2 months agoMedia Buying Briefing: iProspect adds brand-building powers to its performance reputationiProspect is shifting towards integrating traditional brand-building expertise into its performance-driven approach under CEO Liz Rutgersson.
fromAdweek3 months agoDentsu and Adobe Speed Up Client AI Content Production With Adobe GenStudio Dentsu+"Doing all this in the old school way is a huge cost and slows the speed to market," Klaassen told ADWEEK.Artificial intelligence