Media Buying Briefing: iProspect adds brand-building powers to its performance reputationiProspect is shifting towards integrating traditional brand-building expertise into its performance-driven approach under CEO Liz Rutgersson.
Dentsu and Adobe Speed Up Client AI Content Production With Adobe GenStudio Dentsu+Dentsu and Adobe unveil GenStudio Dentsu+, an AI tool aiming to streamline content production for brands amid rising demands.
Dentsu Hires IAB's Jeffrey Bustos to Build Out Retail Media MeasurementDentsu hires Jeffrey Bustos to enhance its retail media analytics and improve measurement practices within the agency.
Latest Ad Industry Censorship Effort Is Over Before It Began: 'BIG WIN!'Dentsu emphasizes that the Dentsu Coalition is not intended to replace GARM and focuses on understanding digital news advertising.
Best Workplaces for Innovators 2024: Advertising and marketingDentsu Creative Mexico's V-Land game effectively addresses menstruation, promoting education in a culturally taboo area.
Dentsu enriches sports marketing data strategy with Sports Innovation LabDentsu partners with Sports Innovation Lab for enhanced sports audience insights via Merkury.
Media Buying Briefing: Is Dentsu's latest restructure the solve it needs to get back to growth?Dentsu restructuring under new CEO Michael Komasinski aims to unlock value and drive growth
Dentsu's Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data | AdExchangerAI is dependent on quality data sets; Dentsu ties together products and services through new data and technology group led by Shirli Zelcer.