The ESPN app has landed: 'We can't look at this launch as a movie opening'
ESPN launched a full direct-to-consumer streaming service called ESPN on August 21, priced around $30/month to reach nontraditional viewers and cord-cutters.
ESPN's erudite, laconic sensibility is eroding as it shifts to streaming and embraces bro-friendly personalities like Pat McAfee, producing cultural and reputational tensions.
