#drax-direct

#drax-direct

Disney announced DRAX Direct for direct ad sales path to Disney+ and Hulu through The Trade Desk and Google.

Direct ad paths offer better transparency, higher audience match rates, and insights into deduplicated reach and frequency.

Disney aims for 75% ad revenue through programmatic sales with the launch of DRAX Direct integrating with major DSPs like Google DV 360 and The Trade Desk.

DRAX Direct aims to streamline workflow systems, improve audience match rates, and provide value to marketers through direct integration with DSPs and technology like clean rooms.