Inside Estee Lauder's $14 billion reset: AI, brand trouble and a travel retail retreat
Estée Lauder is using AI, digital expansion, product innovation, and organizational restructuring to reverse sales declines and streamline its brand portfolio.
Inside Estee Lauder's $14 billion reset: AI, brand trouble and a travel retail retreat
Estée Lauder is pursuing AI, digital expansion, product innovation and organizational restructuring to reverse multi-year sales declines and streamline its portfolio.