Diamonds may be forever, but popular styles come and go. Celebrities can spark interest- toi et moi rings saw a major resurgence when Megan Fox shared a picture of her diamond-and-emerald engagement ring from then-fiance Machine Gun Kelly in 2022; marquise diamonds saw a spike thanks to Selena Gomez; and more recently, Taylor Swift's vintage styles sparked a major interest in vintage.
The fashion industry agrees: 2026 is your main character era. Nearly all of this year's biggest trends encourage maximalism - including bridal style. Though timeless designs have traditionally been the go-tos, many brides-to-be are exploring ostentatious wedding dresses awash in embellishments or constructed with exaggerated silhouettes. The same can be said for engagement rings; while many will continue to opt for classic cuts and settings, there's been more of a shift toward flamboyant, statement-making styles. And Dua Lipa and Taylor Swift may be partly responsible.
You're scrolling Instagram when you see it: your cousin, co-worker, or college roommate, beaming next to her partner and flashing her hand with a huge engagement ring. Cue the inner monologue: "Wait... How many carats is that?" Sure, your first thought might be "Aw, love!" But five seconds later, you're calculating: Is it lab-grown? Is it moissanite? What did that thing cost?
Jewelry shoppers seem more aware than ever that engagement rings need to stand the test of time. Private jeweler Anna P. Jay predicts some ring styles will become less popular for practical reasons. Jay said you may see more chunky engagement rings, but gold might become less popular. A diamond might be forever, but engagement rings change a lot with the times.
Couples are opting for certainty over surprise, ensuring the ring is a perfect reflection of personal style and preferences, whilst also being able to share the shopping experience.