Marketing
fromDigiday
19 hours agoCreator content has become critical for retail media networks
Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
#entertainment-partnerships
#entertainment-partnerships
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#creator-economy #youtube #influencer-marketing #advertising #social-media #coachella #content-creation
fromEater LA
6 hours agoThe White-Hot Cannabis Scene in West Hollywood Has Dampened. Will Hawthorne Takes Its Place?
In 2019, the Original Cannabis Cafe, formerly Lowell Cafe, burst onto the scene. It was the nation's first legally permitted cannabis restaurant, with long lines snaking out of the venue and down La Brea Avenue.
Cannabis
Marketing tech
fromThedrum
18 hours agoimpact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
#influencer-marketing
Social media marketing
fromThedrum
1 month agoThe Relationship Between Content Creators, Influencer Marketing And The Music Industry
Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
#video-marketing
Marketing tech
fromThedrum
18 hours agoimpact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
#creator-economy
Marketing
fromDigiday
4 weeks agoA new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films combines Hollywood production with top creators and proprietary data technology to capture brand advertising budgets traditionally held by premium publishers and platforms.
Marketing
fromDigiday
4 weeks agoA new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films combines Hollywood production with top creators and proprietary data technology to capture brand advertising budgets traditionally held by premium publishers and platforms.
fromFast Company
8 hours agoAdam McKay's new movie offers a glimpse at advertising's final frontier: your dreams
Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.
Marketing
Marketing
fromTheWrap
1 month agoTop Marketing Execs Say Hollywood's Embrace of Brand Integration Offsets Industry Cuts | Video
Hollywood studios increasingly embrace brand integration in film and television to offset production budget cuts, with audiences accepting placements when executed authentically and organically.
Media industry
fromTheStreet
1 month agoYouTube just crushed Hollywood in a major milestone
YouTube's 2025 revenue exceeded $60 billion, surpassing Netflix and becoming the largest advertising platform, overtaking combined revenues of Disney, NBC, Paramount, and Warner Bros. Discovery for the first time.
Social media marketing
fromThe Hollywood Reporter
2 months agoTikTok Courts Hollywood at Sundance as Deal for U.S. Operations Is Set to Close This Week
TikTok is courting Hollywood with a Sundance push and two entertainment-targeted ad products—Streaming Ads and New Title Launch—to drive subscriptions and ticket sales.
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