#entertainment-strategy

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#brand-marketing #live-events #fan-engagement #cultural-branding #australian-open #sports-administration
Silicon Valley food
fromFast Company
10 hours ago

How Taco Bell is becoming the Apple of fast food

Taco Bell transformed its Live Mas LIVE event into a full-fledged variety show combining product launches with entertainment, positioning itself as a cultural brand that outpaces traditional tech company events.
fromwww.theguardian.com
6 days ago

Craig Tiley departs Australia having indelibly changed the tennis landscape

By most measures—attendance, eyeballs, prize money, athletes' praise—Tiley built on the solid foundations he inherited to transform the Australian Open into a colossal entertainment and sport event. Probably in that order too, entertainment then sport, for on-court offerings have long been just one part of a package that is now more about music, food and partying than serves and backhands.
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