Why Esports World Cup sponsors aren't in it for the viewershipSponsors like PepsiCo and Mastercard see significant marketing value beyond viewership metrics at Esports World Cup.
Why most - but not all - Esports World Cup stakeholders consider the event a successThe Esports World Cup showed growth but faces challenges in achieving future goals and improving viewership against competition.Tourism in Riyadh is positively impacted by the Esports World Cup, indicating broader regional support for the event.
Why Esports World Cup sponsors aren't in it for the viewershipSponsors like PepsiCo and Mastercard see significant marketing value beyond viewership metrics at Esports World Cup.
Why most - but not all - Esports World Cup stakeholders consider the event a successThe Esports World Cup showed growth but faces challenges in achieving future goals and improving viewership against competition.Tourism in Riyadh is positively impacted by the Esports World Cup, indicating broader regional support for the event.