#fan-expression

[ follow ]
Social media marketing
fromMail Online
4 hours ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Liverpool FC
fromDefector
1 hour ago

Chappell Roan And Jorginho Are No Longer Beefing | Defector

Jorginho has declared the beef with Chappell Roan finished, citing new information and a misunderstanding regarding a security incident involving his daughter.
fromwww.npr.org
2 hours ago

Millions of people are pretending to be AI chatbots for fun

"People are spending hours on the site. I didn't really expect it to be so addictive," said Mihir Maroju, the creator of Your AI Slop Bores Me.
Arts
Marketing
fromDigiday
12 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
fromBlueJaysNation
17 hours ago

Around the League: Eight fan-favourite giveaways taking over ballparks

The Captain's Hat giveaway by the Miami Marlins on May 3 represents the team's sea-related branding and has a design that appeals to fans beyond the stadium.
Boston Red Sox
#pokemon
London music
fromTime Out London
7 hours ago

An official Pokemon music festival is coming to London - and it'll be headlined by one of the world's most famous DJs

Pokémon celebrates its 30th anniversary with an EDM festival at the O2 Arena featuring Marshmello and Alison Wonderland.
London music
fromLos Angeles Times
16 hours ago

A Pokemon EDM show is coming to Los Angeles for the game's 30th anniversary

Pokémon is hosting EDM concerts in Los Angeles and London featuring Marshmello and Alison Wonderland to celebrate its 30th anniversary.
London music
fromTime Out London
7 hours ago

An official Pokemon music festival is coming to London - and it'll be headlined by one of the world's most famous DJs

Pokémon celebrates its 30th anniversary with an EDM festival at the O2 Arena featuring Marshmello and Alison Wonderland.
London music
fromLos Angeles Times
16 hours ago

A Pokemon EDM show is coming to Los Angeles for the game's 30th anniversary

Pokémon is hosting EDM concerts in Los Angeles and London featuring Marshmello and Alison Wonderland to celebrate its 30th anniversary.
Media industry
fromThe Verge
1 day ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Video games
fromKotaku
1 day ago

Project Helix Swag Has Already Begun Circulating With Influencers

Xbox is struggling with sales and leadership changes, launching Project Helix merchandise despite the console's release being years away.
#social-media
Film
fromKotaku
3 days ago

New Faces of Death A Fun Stab At Grisly State Of Social Media

The proliferation of graphic content online, especially among children, highlights the disturbing impact of social media on society.
#pokemon-champions
Games
fromGameSpot
4 days ago

Pokemon Champions Is Giving Fans The Big And Tiny Pokemon They Want To See

Pokemon Champions faces criticism for glitches and missing content, but some praise its accurate depiction of Pokemon sizes.
Games
fromGameSpot
4 days ago

Pokemon Champions Is Giving Fans The Big And Tiny Pokemon They Want To See

Pokemon Champions faces criticism for glitches and missing content, but some praise its accurate depiction of Pokemon sizes.
Boston
fromBoston.com
5 days ago

How an old Roman Anthony TikTok video inspired Red Sox' new celebration

The Boston Red Sox have introduced new celebrations inspired by a TikTok video featuring player Roman Anthony.
#coachella
Marketing
fromThe Mirror US
2 days ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Marketing
fromThe Mirror US
2 days ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Television
fromQueerty
1 week ago

As the gay romance BL genre grows, these are the 11 hottest rising stars on the planet right now - Queerty

The rise of BL content offers positive representation for Asian queer experiences and introduces new stars to the audience.
Video games
fromKotaku
3 days ago

Epic Is Reportedly Making A Disney-Themed Extraction Shooter

Epic is developing an extraction shooter featuring Disney characters, expected to launch in November.
Music production
fromPitchfork
3 days ago

How Hardtekk Became the Cursed Soundtrack of Looksmaxxing

New hardtekk artists blend music with looksmaxxing culture, using specific lingo and visuals to attract audiences on platforms like TikTok.
Boston Celtics
fromMashable
1 week ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
Media industry
fromEntrepreneur
4 days ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Marketing
fromDigiday
5 days ago

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.
Video games
fromKotaku
5 days ago

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.
Games
fromGameSpot
5 days ago

Tomodachi Life Fans Are Already Running Wild With Its Character Creator

Tomodachi Life: Living The Dream features a robust character-creation tool, but Nintendo's anti-image-sharing policy limits online sharing of creations.
NYC music
fromPitchfork
2 weeks ago

I Went to a Hip-Hop Streamer Convention and All I Got Was This Piece of Content

Twitch streamer Tylil James captivates fans at MVP Arena with viral dance performances, showcasing the intersection of online fame and live entertainment.
Arts
from48 hills
2 weeks ago

Live Shots: Hoops, wands, fans flew fabulously at 'The Flow Show' - 48 hills

The Flow Show showcased diverse movement forms with props, blending scripted performances and improvisation to create a captivating experience.
Media industry
fromDigiday
6 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
#fandom
fromFortune
1 month ago
Digital life

How fandom became culture's power center - and a blueprint for Gen Z's economic influence | Fortune

fromFortune
1 month ago
Digital life

How fandom became culture's power center - and a blueprint for Gen Z's economic influence | Fortune

#creator-economy
fromForbes
1 week ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

fromDigiday
1 month ago
Marketing

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
fromTheWrap
2 months ago
Marketing

The Creator Invasion of Sports Is Changing the Playbook

Sports leagues and broadcasters are partnering with digital creators to attract younger, more casual audiences through prominent collaborations at live events and major broadcasts.
Marketing
fromForbes
1 week ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromDigiday
1 month ago

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
Video games
fromFast Company
1 week ago

Meet the 'Club Penguin' superfans giving the game a second life

Club Penguin was a popular virtual world for tweens, but it faced shutdowns and attempts at revival after Disney's closure.
Games
fromWGB
3 weeks ago

Street Fighter 6's Alex Controversy Explained: Why Fans Are So Weirded Out

Street Fighter 6 controversially alters Alex's backstory, changing his relationship with Patricia from a sisterly bond to a romantic one.
fromWashingtonian - The website that Washington lives by.
1 month ago

"Like a Family Reunion": We Went to DC's Annual Black Nerd Convention - Washingtonian

I don't feel out of place like this. It's like a family reunion. I love the creativity that's always been here, said Tameka Hendon, who has been attending since 2019. She said her friend handmade her customized cosplay, which features a motorized rotating ballerina in the wig, and was inspired by Queen Charlotte's Swan wig in Bridgerton.
Washington DC
#sports-marketing
Marketing
fromAdExchanger
2 weeks ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing
fromThe Drum
1 month ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
Marketing
fromDigiday
3 weeks ago

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.
Video games
fromwww.theguardian.com
3 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
#fandom-communities
Video games
fromThe Verge
3 weeks ago

Epic and Disney now let Fortnite creators make Star Wars games

Epic Games and Disney launch Star Wars-themed custom game creation tools for Fortnite creators, with publishing available starting May 1st, deepening their partnership following Disney's $1.5 billion investment.
fromKotaku
1 month ago

Check Out The Very Best Cosplay From Katsucon 2026

Katsucon, which describes itself as 'for multicultural enthusiasts,' takes place each year in the Gaylord National Resort & Convention Center in National Harbor, Maryland, just outside of DC, and has been running in some form since 1995. It's one of the smaller, more intimate events on the cosplay calendar, but still pulls in guests like My Hero Academia's Justin Briner and Date a Live's Michelle Rojas.
DC food
fromKotaku
1 month ago

Pokemon Pokopia Fan Artists, Are Y'all Okay?

Humans have disappeared and their Pokémon have been left behind, trying to make the remains of the old civilization into one that they can live in and sustain by themselves. Throughout this process, these Pokémon talk about how much they miss their human partners, and the information we can glean from the notes and letters we find lying around is that a climate crisis forced them to evacuate the planet and leave the Pokémon in a massive PC server for their safety.
Games
Marketing
fromFast Company
1 month ago

AI will power Fandom from spectator to co-star

Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.
Social media marketing
fromwww.socialmediatoday.com
4 weeks ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
#fan-edits
Social media marketing
fromwww.cnn.com
4 weeks ago

Gen Z's fan edits are a staple of internet culture. Movie studios are finally buying in | CNN Business

Movie studios hire fan editors to create viral content targeting Gen Z and millennials, with platforms like HBO, Netflix, and Lionsgate leveraging fan edits for marketing and franchise revival.
Social media marketing
fromwww.cnn.com
4 weeks ago

Gen Z's fan edits are a staple of internet culture. Movie studios are finally buying in | CNN Business

Movie studios hire fan editors to create viral content targeting Gen Z and millennials, with platforms like HBO, Netflix, and Lionsgate leveraging fan edits for marketing and franchise revival.
Marketing
fromForbes
1 month ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
#gen-z
fromFast Company
2 months ago
Chicago Blackhawks

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

fromABC News
2 months ago
Online marketing

Sports leagues race to capture Gen Z and Gen Alpha with AI, influencers and Italian brainrot

fromFast Company
2 months ago
Chicago Blackhawks

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

fromABC News
2 months ago
Online marketing

Sports leagues race to capture Gen Z and Gen Alpha with AI, influencers and Italian brainrot

Video games
fromComicBook.com
1 month ago

Mario Fans Are Trying to Set a New World Record for MAR10 Day

GameStop's NYC location will attempt to break the world record for most people dressed as Mario on March 10th, 2026, offering prizes including a Nintendo Switch 2 to participants.
fromBavarian Football Works
1 month ago

Which fanbase do you have an irrational dislike for?

In the Bundesliga, the obvious starting point is Borussia Dortmund. Their Yellow Wall is iconic, the atmosphere incredible, and the tradition undeniable. Yet the nonstop "underdog versus Bayern Munich" narrative can feel exhausting. You respect the passion, but the moral-victory energy after narrow losses? That can grate. Then there's Schalke 04. Even during seasons when Schalke aren't competing near the top, the anti-Bayern Munich sentiment never fades. Maybe it's regional pride, maybe it's history,
Soccer (FIFA)
fromThe Drum
2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Relationships
fromQueerty
2 years ago

My boyfriend is taking cosplay too far. How do I get a handle on this? - Queerty

A partner's cosplay escalating into adopting a character's name and appearance can reflect identity exploration and may require honest communication and boundary-setting.
fromWIRED
1 month ago

The Search Engine for OnlyFans Models Who Look Like Your Crush

"It was kind of like SoHo House for OnlyFans girls,"
Marketing tech
Skiing
fromDefector
1 month ago

It's Time To Get Cozy At The Podium | Defector

Medal-winning Olympians swap damp performance gear for insulated outerwear and warm beanies on the podium to stay cozy after events.
Books
fromDefector
2 months ago

Fanfiction's Total Cultural Victory | Defector

Fifty Shades of Grey's transition from fanfiction to mainstream publishing transformed the industry, proving fanfiction-originated romances can be highly lucrative and culturally influential.
fromwww.mercurynews.com
1 month ago

How the Golden State Warriors' senior dancers became fan favorites

It's 3:30 p.m. on a Monday, and a group of 16 senior dancers are grooving on the court at Chase Center. They throw their arms up and down, give a high kick, bend over low, draw a half circle with their hips, pop up and snap their necks back and forth, their grey and white hair glistening under the giant spotlights usually reserved for Steph Curry and Draymond Green.
Golden State Warriors
US politics
fromESPN.com
2 months ago

White House partners with Fanatics, pro leagues

Major U.S. sports leagues and organizations will display a USA 250 patch and logo on uniforms and gear throughout the 250th-anniversary year.
Washington Nationals
fromTalkNats.com
2 months ago

Improving the fan experience is a major priority | TalkNats.com

Jason Sinnarajah prioritizes improving fan experience by listening directly to fans, staying late to engage season ticket holders, and supporting a positive team image.
Television
fromWIRED
1 month ago

The 'Heated Rivalry' Fandom Is Tearing Itself Apart

Obsessive parasocial fandom around a breakout hockey romance fuels intense online scrutiny, hate messaging, and ethical dilemmas for fan accounts handling paparazzi and unconsented content.
National Football League
fromDefector
2 months ago

Fanatics Makes More Excuses Than Sellable Jerseys | Defector

Fanatics issues weak apologies while failing to supply and deliver Super Bowl jerseys of expected quality, offering alternates and returns amid overwhelming demand.
fromBusiness Insider
2 months ago

'Heated Rivalry' is rewriting the rules of online fandom

There's something different about the "Heated Rivalry" online fandom from what I typically see - something strange brewing in the feeds, something I haven't seen in a long time, or maybe ever. It's easy for a topic to suddenly take over my Instagram Reels or TikTok feeds - those algorithms seem so sensitive that interacting with just a handful of posts on a topic can instantly send you down a rabbit hole.
Television
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Video games
fromGameSpot
1 month ago

Marvel Rivals Teases New Announcements At In-Person Fan Event This March

NetEase will host Marvel Rivals Assemble on March 3 at El Capitan Theatre, featuring reveals, a 2026 roadmap, voice-cast panel, cosplay contest, and live music.
Video games
fromThe Verge
2 months ago

Fortnite is about to get a lot more gaming crossovers

Epic will expand Fortnite crossovers tied to Epic Games Store purchases, aiming for over 100 developer partnerships annually while boosting store sales and platform growth.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Social media marketing
fromNeil Patel
2 months ago

Discord as an Engagement and Digital PR Platform

Discord enables brands to build direct, real-time relationships and PR outcomes by facilitating open, persistent, and context-rich conversations rather than broadcast messaging.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
[ Load more ]