Tesla has captured the hearts of South Korea's 20s-30s demographic, emerging as the group's top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz. Industry experts cited by The Economist attributed this "Tesla frenzy" to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.
At Smiffy's, searches for Wicked-related costumes have surged 375% as cinema-goers plan pink-and-green looks, while Glinda and Elphaba searches are up around 400%. Sales of the brand's classic Wicked Witch costume have risen 49% in the past three months compared with the same period in 2023. Cynthia Erivo's nail artist, Shea Osei, told SumUp she has seen a 2025% rise in requests for Wicked-inspired designs after the viral holding space moment with Ariana Grande.