Fashion & style
fromwww.kaltblut-magazine.com
3 days agoCity Veins
The archive in Argentine fashion serves as a living system that values continuity and memory over trends and commercial cycles.
That past is his - it is the 20th anniversary of his label, and accordingly he decided to embrace, engage, even embed himself in his own history. Which, in and of itself, is a history of histories - Moralıoğlu's office is peppered with random 1930s portraits (the ones his husband, the architect Philip Joseph, won't let him keep in their Bloomsbury home) and old, time-warped issues of Vogue, as well as overflows of books on everything from Merce Cunningham to Alfred Hitchcock.
Point one for Gap: no one needed to be told what was meant by "Gap hoodie." If I said J.Crew rollneck, half my time would be spent explaining the garment and its relevance. That's a data point. The second and more revelatory point in favor of Gap was a point put forward by a coworker: It's already iconic, and you just can't see it because it's too familiar.