The companies that spent the last decade promising to disrupt banks are now building their foundational systems. Coinbase, once the crypto outsider pitching digital assets as banking's alternative, is powering J.P. Morgan's deposit token experiments. SoFi is routing remittances through Bitcoin's Lightning Network while acting as a regulated bank holding company. Even pure-play digital banks like Chime have shifted focus from pure customer acquisition to deepening existing relationships through credit products and early-pay services.
The transformation from banks as destinations to banks as infrastructure is reshaping the financial landscape as banks embed themselves into existing platforms, providing seamless financial services.