Silicon Valley food
fromFast Company
1 day agoTostitos redesigned its bags to emphasize one obvious thing
PepsiCo is updating Tostitos packaging to emphasize authenticity and quality, similar to its approach with Lay's potato chips.
Today's test confirmed my conviction that knowing where your food comes from is among the most effective actions consumers can take. This means buying from farmers' markets, butchers or directly from farms (online or in person). Some supermarkets also now work with independent family farms to provide better levels of transparency (although, do beware of fake farms, because some supermarkets have been known to make up fictional brands).