fromhbr.org
1 day agoStartup companies
What Leads Companies to Betray Their Own Principles
Companies can lose mission and purpose under short-term financial pressure, but founders and leaders can take actions to stay aligned over time.
Few founders get to revisit the decisions they made when they first scaled their company the way Jaclyn Johnson did. Johnson bootstrapped Create & Cultivate from a side project in 2012 into a multi-million-dollar media and events platform for ambitious women, then sold a majority stake to private equity in 2021 in a deal valued at about $22 million. Three years later, after watching the company struggle under new ownership, she did something far rarer: She bought it back.