#freelance-opportunities

#freelance-opportunities

Their report also revealed that the top two spending areas of investment for marketing budgets globally are: video content, and thought leadership material. Writing thought leadership content is viewed as a critical investment for marketing purposes, for several reasons, including boosting credibility and trust amongst customers, standing out from the competition in the industry, and becoming known as the go-to source of information in a specific field, which naturally translates to more opportunities to interweave upselling and promotion of products/services.