#frieze-london

#frieze-london

Where once there was a flat fee across the main section of the fair (£524 per sq. m in 2021), in 2024 tiers were introduced so that those who took the largest booths paid the most per square metre. Prices this year ranged from £658 per sq. m for an "XXL" stand, between 110 sq. m and 130 sq. m, down to £582 per sq. m for the smallest booths of between 30 sq. m and 50 sq. m.

Condé Nast Traveller's Global Editorial Director, Divia Thani, hosted an intimate cocktail gathering at Annabel's in Mayfair in partnership with Tiffany & Co. The art crowd spilt into the club's gilded Elephant Room, where leading gallerists, curators, collectors, and cultural voices from across the Indian subcontinent gathered to toast the growing presence of South Asian art on the global stage. Among the guests were Nadia Samdani, Aarti Amit Lohia, Shalini Misra,

Last year, organisers debuted a new floor plan that positioned emerging galleries near the main entrance and pushed blue-chip heavyweights like Gagosian, David Zwirner, Hauser & Wirth, Pace and White Cube further inside. At most commercial art fairs, top-tier galleries can pay a premium for entrance visibility. But at Frieze London in 2024, visitors had to pass through a vibrant mix of younger spaces before reaching the industry giants.

Simon Fox told the Guardian that the fair, which opens on Wednesday, can benefit from having strong competition on its doorstep and replicate the mutual success of Barbie and Oppenheimer at the box office in 2023. He said: It's very convenient for collectors who can come to London, spend a weekend here and then go on to Paris. It makes for a Barbenheimer moment.