#ftc-compliance

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#incentivized-reviews #is_incentivized_review #google-merchant-center #review-transparency
E-Commerce
fromSearch Engine Roundtable
1 week ago

Google Incentivized Reviews Require Proper Identification

Google requires reviews obtained with incentives to be tagged using the is_incentivized_review attribute for transparency and policy compliance.
Marketing
fromInc
2 weeks ago

Why Small Businesses Are Embracing This Low-Cost Influencer Marketing Strategy

Hyperlocal influencers who review local businesses online provide cost-effective, trusted marketing for small service businesses, with typical paid posts costing about $100–$250.
Social media marketing
fromThe IP Law Blog
6 months ago

The Briefing: Influencer Fail - ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations

Brands must disclose paid influencer partnerships to comply with FTC regulations.
Failure to disclose paid endorsements can lead to costly lawsuits for brands.
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