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Video games

Roblox is turning its product roadmap into advertising inventory

Roblox has games again

Roblox is returning to using the term 'games' instead of 'experiences' to better resonate with users and reflect its platform.

Video games

Roblox is turning its product roadmap into advertising inventory

Roblox has games again

Roblox is returning to using the term 'games' instead of 'experiences' to better resonate with users and reflect its platform.

Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

GameStop Is Taking Pokemon Card Gambling To The Masses

GameStop will launch its digital Power Packs program for trading cards to the general public on April 15, 2026.

fromThe Hollywood Reporter

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.

Xbox Is Said To Be Having "very, very, very big discussions " About Exclusivity

Changes may be coming to Xbox's multiplatform approach under new leadership, with discussions on exclusivity being a significant focus.

Project Helix Swag Has Already Begun Circulating With Influencers

Xbox is struggling with sales and leadership changes, launching Project Helix merchandise despite the console's release being years away.

Xbox Is Said To Be Having "very, very, very big discussions " About Exclusivity

Changes may be coming to Xbox's multiplatform approach under new leadership, with discussions on exclusivity being a significant focus.

Project Helix Swag Has Already Begun Circulating With Influencers

Xbox is struggling with sales and leadership changes, launching Project Helix merchandise despite the console's release being years away.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

more#retail-media

Do You Need Nintendo Switch Online To Play Pokemon Champions?

Pokemon Champions is a free-to-start online battle game available on Nintendo Switch and Switch 2, requiring only an internet connection to play.

fromwww.wanderwithjo.com

The Digital Nomad's Guide to Online Entertainment: What Works in the UK

Understanding the digital landscape in the UK is crucial for travelers, as many apps and services differ from other regions.

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.

Left-wing politics

Hasan Piker Built His Twitch Empire With Shure Microphones, Lumix Cameras, and Lots of Zyns

Hasan Piker maintains a rigorous daily routine to cope with pressure and manage his mental health amidst controversy.

fromBoard Game Quest

Crowdfunding Campaigns of the Week - 4/13/26

A variety of crowdfunding campaigns for board games are presented, including cooperative adventures and strategy games.

Online marketing

fromAdExchanger

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.

Information security

fromComputerWeekly.com

'Grand Theft Auto' publisher Rockstar hit by hackers again | Computer Weekly

Rockstar Games faces a cyber attack from ShinyHunters, threatening to release data after extortion demands were rejected.

fromBusiness Matters

Government doubles down on gaming with 30m funding package as sector eyes global growth

The UK government has launched a £30 million funding initiative to support the video games sector, including a £28.5 million UK Games Fund.

fromnews.bitcoin.com

Bitmine Now Owns 4% of All Ethereum Ever Issued

Bitmine holds 4.875 million ETH, over 4% of total supply, targeting 5% as its primary reserve asset.

from24/7 Wall St.

Cantor Initiates Skillz With Overweight: Can the Mobile Gaming Platform Finally Stage a Comeback?

Skillz shows signs of stabilization with Q4 2025 revenue growth, despite a challenging year for investors.

Artificial intelligence

fromArs Technica

What leaked "SteamGPT" files could mean for the PC gaming platform's use of AI

Valve is integrating AI tools, named SteamGPT, to enhance internal evaluations of in-game incidents and analyze suspicious accounts.

The Biggest New Game Releases Of April 2026

April 2026 features highly anticipated game releases including Starfield, Darwin's Paradox, and Pokemon Champions.

GTA Online Is Bringing In Around Half A Billion Dollars Per Year

GTA Online generates approximately $498.8M annually, significantly outperforming Red Dead Online's $26.4M.

fromAdExchanger

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.

Social media marketing

fromMail Online

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.

fromLondon Business News | Londonlovesbusiness.com

Why slot gaming remains so popular in the UK - London Business News | Londonlovesbusiness.com

Slot gaming remains popular in the UK due to nostalgia, innovation, accessibility, and a deep-rooted cultural connection.

fromHarvard Business Review

How AI Is Threatening Platforms' Revenue Streams

Online activity and centralized digital services have created a platform-dependent society, influencing markets, labor, and consumer behavior.

#creator-economy

fromDigital Trends

Media industry

The influencer economy's invisible workers are first in line for the AI chop

fromGREY Journal

Social media marketing

How Creators Make Money in 2026

fromDigital Trends

The influencer economy's invisible workers are first in line for the AI chop

The creator economy relies on a hidden labor force and AI tools to produce content efficiently, often at the expense of workers' roles.

Social media marketing

fromGREY Journal

How Creators Make Money in 2026

Creators in 2026 rely on multiple revenue streams, treating content as a business distribution channel rather than the business itself.

more#creator-economy

Netflix's TV games get a big boost with Jackbox collection

Netflix adds Jackbox's Drawful 2, Fibbage 4, and Quiplash 3 to its party game lineup, available for subscribers at no extra cost.

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.

Netflix's TV games get a big boost with Jackbox collection

Netflix adds Jackbox's Drawful 2, Fibbage 4, and Quiplash 3 to its party game lineup, available for subscribers at no extra cost.

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.

#game-development

fromApp Developer Magazine

Ludo.ai Unveils API and MCP Beta to Power AI Game Asset Pipelines

Ludo.ai's new API and Model Context Protocol streamline game asset creation, enhancing workflow efficiency for developers and studios.

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.

fromApp Developer Magazine

Ludo.ai Unveils API and MCP Beta to Power AI Game Asset Pipelines

Ludo.ai's new API and Model Context Protocol streamline game asset creation, enhancing workflow efficiency for developers and studios.

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.

more#game-development

fromnews.bitcoin.com

Japan Has 12 Million Crypto Users and a Blueprint for Web3 Gaming

Japan's FSA plans a 2026 framework taxing crypto gains at a flat 20%, providing regulatory clarity for Web3 gaming projects.

European startups

fromTNW | Android

Decentraland launches on Epic Games Store and Android as metaverse goes multiplatform

Decentraland is shifting strategy by launching on popular platforms to increase user access and engagement in the metaverse.

fromExchangewire

Marketing tech

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.

fromAdExchanger

Marketing

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

fromExchangewire

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.

fromAdExchanger

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

more#advertising

Games Workshop brings seven classic Warhammer games to Steam for the first time

Games Workshop has re-released older Warhammer and Warhammer 40K games on Steam, along with a Classics sale offering discounts.

Social media marketing

X slashes aggregator payouts to boost original creators

X platform will reduce payouts to aggregation accounts to prioritize and reward original content creators.

Social media marketing

fromwww.theguardian.com

Elon Musk's X cuts payments to users who post clickbait

X has reduced payments to users posting clickbait and recycled news, warning against low-quality content flooding timelines.

Social media marketing

X slashes aggregator payouts to boost original creators

X platform will reduce payouts to aggregation accounts to prioritize and reward original content creators.

Social media marketing

fromwww.theguardian.com

Elon Musk's X cuts payments to users who post clickbait

X has reduced payments to users posting clickbait and recycled news, warning against low-quality content flooding timelines.

fromExchangewire

The Stack: Streaming Shake-Up

Tubi is pioneering a ChatGPT-native app launch, showcasing the integration of AI technology into streaming services and enhancing user engagement through innovative features.

Media industry

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.

91-Year-Old Who Received Wellness Check From Police Was Busy Gaming

A wellness check on a 91-year-old woman revealed she was engrossed in gaming, missing calls and police visits.

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.

Capcom's Killing It Right Now With Pragmata And Resident Evil

Capcom has transformed from a struggling company to a leading game developer with successful titles like Pragmata and Resident Evil Requiem.

Amazon Luna axes third-party game purchases

Amazon Luna will restrict access to only its subscription games, removing third-party purchases and subscriptions by June 2026.

Amazon Luna ends support for third-party subscriptions and game purchases

Amazon is discontinuing third-party integrations on Luna, affecting subscriptions and game access.

Amazon Luna axes third-party game purchases

Amazon Luna will restrict access to only its subscription games, removing third-party purchases and subscriptions by June 2026.

Amazon Luna ends support for third-party subscriptions and game purchases

Amazon is discontinuing third-party integrations on Luna, affecting subscriptions and game access.

more#amazon-luna

YouTuber Challenges Valve To Beat His $950 DIY Steam Machine

Zac Builds created a DIY Steam Machine for $950, outperforming Valve's yet-to-be-released device.

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

X says it's reducing payments to clickbait accounts | TechCrunch

Bier stated, 'It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth.' He emphasized that X will not compensate for manipulation of the program or its users.

Social media marketing

fromGame Informer

The Video Games You Should Play This Weekend - April 10

Charles mistakenly wrote about a movie instead of video games last week.

Xbox Boss Admits Game Has Become "too expensive", Hints At Big Changes To The Service

Asha Sharma plans to make Game Pass more flexible and potentially cheaper, addressing concerns about its current pricing model.

fromEast Bay Express | Oakland, Berkeley & Alameda

How Technology Is Changing Online Gaming Culture

Online gaming culture has evolved significantly due to advanced technology while retaining classic values like challenge, fairness, and storytelling.

Cozy RPG Deleted From Steam After Seemingly Ripping Off Tetris

The official X account for Starsand Island stated that the removal was due to 'insufficient verification during the planning stage of a minigame within this game.'

Games

fromGadgets 360

Valve Reportedly Working on SteamGPT Tool for Steam Support, CS2 Anti-Cheat

Valve is developing an AI tool called SteamGPT for Steam to assist with support and anti-cheat measures for Counter-Strike 2.

Video games

Marauding minotaurs, more CloverPit and other new indie games worth checking out

Indie game space features new releases and upcoming titles, including updates on various games and showcases.

fromGame Informer

Video games

Everything Announced At The April 2026 Triple-i Initiative

The Triple-i Initiative showcased 40 announcements for indie games, including new reveals and updates.

Marauding minotaurs, more CloverPit and other new indie games worth checking out

Indie game space features new releases and upcoming titles, including updates on various games and showcases.

fromGame Informer

Everything Announced At The April 2026 Triple-i Initiative

The Triple-i Initiative showcased 40 announcements for indie games, including new reveals and updates.

more#indie-games

fromBusiness Matters

How Crash-Style Gaming Platforms Are Driving Digital Revenue

Crash-style games generate substantial revenue through rapid game cycles, minimal operating costs, and high player engagement driven by simple mechanics and fast-paced gameplay.

Microsoft Might Be Considering Removing Call Of Duty From Game Pass

Microsoft may remove Call of Duty from Game Pass due to its impact on revenue and traditional sales.

Epic is reportedly building an extraction shooter for Disney

Disney's $1.5 billion investment in Epic aims to create an entertainment universe, with a Disney-themed extraction shooter set for release in November.

Epic Is Reportedly Making A Disney-Themed Extraction Shooter

Epic is developing an extraction shooter featuring Disney characters, expected to launch in November.

#gaming-industry

fromBusiness Matters

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.

Video games

Games Are Losing The Attention War With Gambling And OnlyFans

fromBusiness Matters

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.

Video games

Games Are Losing The Attention War With Gambling And OnlyFans

more#gaming-industry

fromwww.theguardian.com

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.

fromDiscover the Best Podcasts | Discover Pods

Your Listening Guide to the Best Gaming Podcasts in 2026

Gaming culture has achieved mainstream legitimacy, with storytelling and community experiences defining quality games more than technical specifications or graphics.

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.

fromThe Atlantic

Today's Atlantic Trivia: Video Games

Nintendo was founded in 1889, the same year the Eiffel Tower opened in Paris, starting as a manufacturer of Japanese playing cards.

Games

'Project Hail Mary's' Newest Chapter Is Coming From An Unexpected Source

VR gaming offers immersive experiences that transform the player's environment, exemplified by upcoming titles like Project Hail Mary.

Sci-Fi Extraction Shooter Lasted Three Weeks Before Announcing Shutdown

Live-service games often fail, leading to financial losses and shutdowns shortly after launch, as seen with The Cube, Save Us.

fromArs Technica

Valve brings native Steam Link app to Apple's Vision Pro

Steam Link is coming to Apple's Vision Pro, enabling wireless streaming of traditional games from Steam libraries on nearby Macs or PCs.

Fortnite's New Peak Skin Costs Twice As Much As The Indie Game

Fortnite's new Peak-themed skin costs over twice the price of the actual game on Steam.

Video games

All The Free Fortnite Cosmetics Available To Unlock Right Now

fromGadgets 360

Fortnite Returns to Google Play Store for Android Users Worldwide

Fortnite returns to Google Play Store worldwide after years of absence, ending the need for sideloading on Android devices following Epic Games' legal settlement with Google.

Fortnite's New Peak Skin Costs Twice As Much As The Indie Game

Fortnite's new Peak-themed skin costs over twice the price of the actual game on Steam.

Video games

All The Free Fortnite Cosmetics Available To Unlock Right Now

fromGadgets 360

Fortnite Returns to Google Play Store for Android Users Worldwide

Fortnite returns to Google Play Store worldwide after years of absence, ending the need for sideloading on Android devices following Epic Games' legal settlement with Google.

fromFlowingData

Unusual luck for streamers in the crypto casino Stake

Businessweek analysis reveals Drake and Adin Ross achieved unusually high win rates on Stake gambling platform compared to other streamers.

fromBusiness Matters

The Technology Stack Behind Modern Gaming: Payment Infrastructure as Competitive Moat

Modern gaming platforms no longer win purely on content libraries, bonuses, or marketing spend. Competitive advantage is increasingly determined by the quality of the underlying technology stack, particularly payment infrastructure. This article examines how payment systems have evolved into a decisive moat for gaming operators, driven by massive investment, API-led architecture, advanced security engineering, cloud scalability, and the measurable financial cost of legacy platforms. Each section below explores a distinct technical pillar shaping competitive outcomes across the modern gaming ecosystem.

Tech industry

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.

150 million users later, Roblox competitor Rec Room is shutting down

"We never quite figured out how to make Rec Room a sustainably profitable business, and our costs always ended up overwhelming the revenue we brought in."

Video games

Marathon Sales Look Soft So Far - PC By Far The Favoured Platform

Marathon has sold 1.2 million copies, generating approximately $48 million in revenue, with PC sales dominating the market.

#in-game-advertising

Marketing tech

The in-game advertising landscape: It isn't child's play

Marketing tech

Is this the most important patent ever for gaming and metaverse advertising?

Marketing tech

The in-game advertising landscape: It isn't child's play

Marketing tech

Is this the most important patent ever for gaming and metaverse advertising?

more#in-game-advertising

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.

fromwww.theguardian.com

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.

fromBusiness Matters

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.

fromBusiness Matters

Online Gaming: An Entertainment Ecosystem Teeming with Opportunities

AI, cloud infrastructure, and smartphone adoption are transforming gaming into an accessible, personalized, cross-platform ecosystem that reduces hardware barriers and enhances social play.

It's Time To Stop Treating The Epic Game Store Like A Joke

The Epic Games Store is transitioning from a Fortnite-focused launcher toward a broader third-party PC games platform by rebuilding its launcher and attracting non-Epic play.

fromwww.gamespot.com

20 Best Free PC Games You Can Play NOW

Lists 20 free PC games, covers ACNH 3.0 updates, Jolly Redd art authenticity, and upcoming 2026 game release dates for consoles.

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