#gatorade-color

[ follow ]
Wellness
fromwww.businessinsider.com
3 days ago

The $200 billion functional drink boom is turning into a wellness arms race

The functional beverage market is rapidly growing, driven by consumer demand for wellness-oriented drinks with diverse benefits.
Cocktails
fromTasting Table
1 day ago

6 Best And 4 Worst New Soda Flavors Of 2026 (So Far) - Tasting Table

R&D in the soda industry drives constant innovation, leading to new flavors and varieties for consumers.
Silicon Valley food
fromFast Company
2 days ago

What splurging on $22 smoothies in this economy really represents

Consumer confidence has dropped, yet premium food sales are booming as consumers seek small indulgences amid economic anxiety.
#coca-cola
Marketing tech
fromExchangewire
3 days ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
Marketing tech
fromExchangewire
3 days ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
fromBevindustry
3 days ago

Truly Hard Seltzer unveils Believe, USA contest

Truly Hard Seltzer is turning that belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win - and give it a new name: Believe, USA.
Beer
Marketing
fromAdExchanger
5 days ago

Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep | AdExchanger

Liquid Death employs edgy marketing strategies while addressing challenges in measuring the effectiveness of its sales campaigns.
Coffee
fromTasting Table
5 days ago

Review: Starbucks' New Mango Strawberry Refreshers Deliver Sweetness More Than Mango, But That's Okay - Tasting Table

Starbucks continues to innovate with new Refreshers, introducing three Mango Strawberry flavors in spring 2026.
Cocktails
fromDelish
3 days ago

Luckin Coffee's New Purple Drink Is Already Taking Over Instagram

Luckin Coffee launched two new colorful spring drinks in NYC: Purple Bloom Frappe and Yuzu Matcha Sparkling Water.
Marketing
fromBevindustry
1 week ago

Recasting Our Point of Reference in Beverage

The beverage industry is shifting back to large brands acquiring established players rather than nurturing small, niche brands.
Exercise
fromInsideHook
2 weeks ago

How to Build Performance Plates That Don't Taste Like "Boy Kibble"

Boring Eaters' rigid meal choices may deter people from fitness due to perceptions of blandness and discipline.
fromTasting Table
1 week ago

16 Premier Protein Shakes, Ranked - Tasting Table

Premier Protein offers a wide range of flavors, and while some may seem simple, like vanilla, they can still provide a satisfying taste experience. The vanilla flavor, though not the most authentic, serves its purpose well in the milk protein drink, creating a dynamic flavor that masks the protein aspect effectively.
Silicon Valley food
Running
fromiRunFar
2 weeks ago

Ask the Pro: Trail Shoe Colors, Training for Increased Distances, and Fueling Strategies

Gabe Joyes provides insights on running, including mental strategies, shoe color psychology, and fueling for endurance events.
#sprite
Cocktails
fromTasting Table
1 week ago

12 Evolution Fresh Juices, Ranked - Tasting Table

Evolution Fresh offers a variety of juices, with most being impressive in flavor complexity, though some simpler options rank lower.
Marketing
fromBevindustry
1 week ago

Mike's Hard Lemonade launches Mike's Dirty Lemonade, new platform

Mike's Hard Lemonade launched the 'Made with Real Character' platform to celebrate individuality and authenticity, introducing Mike's Dirty Lemonade as a bold innovation.
Growth hacking
fromEntrepreneur
3 weeks ago

Craft a Value Proposition That Attracts Your Ideal Customers

A value proposition is a clear statement explaining how your product solves specific customer problems and delivers measurable outcomes, focused on what ideal customers care about rather than what you think matters.
Exercise
fromMail Online
3 weeks ago

Is Lucozade actually good for you? Experts reveal the truth...

Lucozade is primarily an energy drink with high sugar content, and its hydration benefits are often overstated compared to water.
#minute-maid
fromSlate Magazine
1 week ago
Silicon Valley food

You Probably Took This Old-School Ingredient for Granted. But Trust Me, You're Going to Miss It Now That It's Going Away.

Silicon Valley food
fromSlate Magazine
1 week ago

You Probably Took This Old-School Ingredient for Granted. But Trust Me, You're Going to Miss It Now That It's Going Away.

Minute Maid is discontinuing all frozen juice products after 80 years, marking the end of an iconic pantry staple.
#energy-drinks
Cocktails
fromTasting Table
1 month ago

8 New Sports And Energy Drinks To Try In 2026 - Tasting Table

Energy and sports drinks offer functional hydration options beyond water, with 2026 bringing new flavors and brands including Bang Energy Lime Pop Drop and Juice Monster Voodoo Grape.
fromTasting Table
1 week ago

Forget Celsius: This Aldi Energy Drink Packs A Punch At A Fraction Of The Price - Tasting Table

Aldi's Summit series has been causing waves online since its release. One user compared the taste of the Berry Waves to a blue Jolly Rancher and called it 'really, really tasty.' Some drinks have kind of a nasty aftertaste, but this one tastes really good.
Silicon Valley food
Miscellaneous
fromMail Online
1 month ago

Scientists say drinking SPARKLING WATER can boost concentration

Sparkling water boosts concentration and alertness during prolonged desk work better than plain water, offering a caffeine and sugar-free alternative.
fromFast Company
3 weeks ago

What's next for Stanley after the rise and fall of the water bottle craze?

The reusable water bottle transformed from a humble utilitarian good into a status-signaling piece of arm candy, with consumers coordinating colors with their activewear sets.
Cocktails
SF food
fromTasting Table
1 month ago

Every Tru Fru Frozen Fresh Flavor, Ranked - Tasting Table

Tru Fru frozen chocolate-covered fruits offer an accessible, convenient alternative to homemade or luxury chocolate-covered fruit options available at everyday retailers.
Beer
fromTasting Table
1 month ago

Upgrade Budget Beer With A Splash Of This Soda - Tasting Table

Adding Sprite to budget beer improves taste by introducing citrus flavor, carbonation, and sweetness that mask flatness and bitterness while creating a balanced, refreshing beverage.
Food & drink
fromTasting Table
1 month ago

Our Least-Favorite Yasso Frozen Yogurt Pint Proves Cookie Dough Isn't Always A Winner - Tasting Table

Yasso's 2025 frozen yogurt pints offer fewer calories and more protein than ice cream, but quality varies significantly across flavors, with chocolate chip cookie dough ranking lowest due to artificial taste and lack of creaminess.
Cocktails
fromFast Company
3 weeks ago

Sprite's brand refresh is juicy, crispy, and ready to drink

Sprite launches a comprehensive brand refresh including new logo, packaging, signature sound, and 'It's That Fresh' campaign to reconnect with younger consumers across music, food, and sports.
Silicon Valley food
fromFast Company
3 weeks ago

How PepsiCo designed its new protein Doritos to look and taste like the real thing

PepsiCo has launched Doritos Protein, a healthier snack option with 10 grams of protein and no artificial ingredients, catering to health-conscious consumers.
Exercise
fromSlate Magazine
4 weeks ago

All Kinds of Drinks Have a Strange New Number on Their Label. Here's What It Means-and Why You Should Take It Seriously.

Protein-enhanced beverages are rapidly expanding across all drink categories, from coffee and smoothies to alcoholic beverages, targeting health-conscious consumers seeking convenient nutrition.
Marketing
fromBrandingmag
4 weeks ago

Always Winning: Why Competition Is About Enduring Brand Relevance

Constant brand repositioning driven by anxiety weakens recognition and trust; true relevance requires anchoring changes to an unwavering core identity.
Food & drink
fromTasting Table
1 month ago

Review: Burger King's New Frozen Strawberries & Cream Drink Brings A Surprising Zestiness To The Classic Flavor Combo - Tasting Table

Burger King's new Frozen Strawberries & Cream drink combines Frozen Fanta Strawberry with vanilla cold foam and strawberry shortcake crumbles for a nostalgic, modern take on the classic strawberries-and-cream flavor.
NYC parents
fromThe Atlantic
1 month ago

Today's Atlantic Trivia: Crack Open a Krating Daeng

The widely cited learning retention rule claiming 10% retention from reading and 90% from doing lacks scientific backing and misrepresents Edgar Dale's cone of learning theory.
Marketing
fromEntrepreneur
1 month ago

The Packaging Mistake Most CPG Founders Make

Use consumer language on packaging and focus on buyer research and metrics to successfully launch CPG products and secure retail shelf space.
fromBevindustry
1 month ago

Simply Spiked unveils Simply Spiked Bolder

Simply Spiked Bolder takes everything our fans love and turns it up. As tastes continue to shift, we're evolving with them - offering bold, fruit-forward flavors across a range of ABVs, while delivering the same easy-to-enjoy experience fans expect from Simply Spiked.
Cocktails
Food & drink
fromTasting Table
1 month ago

Slice's Absolute Best Soda Flavor Manages To Perfect A Classic - Tasting Table

Slice root beer soda successfully combines nostalgic appeal with health-conscious ingredients, ranking as the brand's best flavor and earning widespread consumer praise.
Running
fromiRunFar
1 month ago

Ask the Pro: Hill Training, Crews, and Favorite Snacks

Seek local trail running mentors for authentic knowledge rather than relying on social media advice, and match your training elevation gain to your target race's climbing demands.
Music
fromFast Company
1 month ago

Liquid Death just upped the ante on its collab strategy

Liquid Death and Spotify created a Bluetooth-enabled speaker urn that plays personalized Spotify playlists for cremated remains, selling for $495 with an accompanying Eternal Playlist Generator tool.
Science
fromwww.theguardian.com
1 month ago

Loaded' water is hyped as a secret to hydration. But adding electrolytes is merely time down the drain | Antiviral

Electrolyte-enhanced waters are unnecessary for most people; plain water suffices and excessive salt intake can harm blood pressure.
Cocktails
fromTasting Table
1 month ago

The Worst Nixie Sparkling Water Variety We Tried Is One We'd Still Drink Again - Tasting Table

Nixie Peach Black Tea sparkling water combines peach flavor with black tea essence, delivering a Southern summer taste that appeals to peach lovers despite a licorice-like bitter undertone from the tea.
Silicon Valley food
fromTasting Table
1 month ago

Remember The 'Coldest Water Bottle' From Shark Tank? Here's Where The Brand Is Now - Tasting Table

Identical twins Joe and David Ahmad rejected a Shark Tank offer for their water bottle company Coldest, then achieved $20 million valuation and profitability by addressing feedback about inventory, marketing, and product focus.
Artificial intelligence
fromFast Company
2 months ago

The new cola wars are upon us-but this time it's the battle of AI

Anthropic's Super Bowl ads attacked OpenAI's ChatGPT ad model, sparking controversy and fueling an industry-wide ad battle over trust and AI branding.
MMA
fromUFC
2 months ago

UFC AND KNOX HYDRATION ANNOUNCE LANDMARK PARTNERSHIP KNOX NAMED OFFICIAL HYDRATION PARTNER OF UFC

KNOX becomes UFC's Official Hydration Partner outside the U.S., activating branding across events, broadcasts, social media, and fan activations to promote performance, discipline, and resilience.
Gadgets
fromBusiness Insider
1 month ago

Stanley bets on wellness as it navigates the highs and lows of virality

Stanley 1913 launches Vitalize tote, backpack, and shaker targeting wellness-focused consumers to expand beyond viral drinkware and attract gym-goers.
UX design
fromEntrepreneur
2 months ago

The Design Mistake That's Quietly Weakening Your Brand

Good design reduces cognitive load, signals clarity and reliability, aligns organizational thinking, accelerates decisions, and prevents user confusion to improve conversion, retention, and adoption.
Food & drink
fromThe Atlantic
1 month ago

Energy Drinks Are for Girls Now, Too

Energy drink marketing has shifted from aggressive masculine branding to gentler, fruitier positioning as companies recognize fatigue is not inherently gendered.
Food & drink
fromTasting Table
1 month ago

Every Zoa Energy Drink Flavor, Ranked - Tasting Table

ZOA's sugar-free energy drinks provide ten varied, generally pleasant flavors, with Lemon-Lime offering a balanced, mildly citrus profile that avoids excessive sweetness.
fromBevindustry
1 month ago

Lipton Hard Iced Tea launches Zero Sugar lineup

Lipton Hard Iced Tea Zero Sugar strengthens our portfolio and position in the better-for-you hard tea space. With over 130 years of tea expertise, this new extension delivers zero sugar, lower calorie refreshment with the smooth, delicious Lipton flavor consumers expect and trust.
Food & drink
fromFast Company
1 month ago

Update is Skims you can drink

This isn't just a celebrity brand endorsement. Since joining Update, Kardashian has worked closely with the team to completely rethink Update's branding, taking it from what Solomons describes as a "masculine tech bro" look to a can that feels perfectly natural in Kardashian's hand. This shift taps into the refined personal brand that Kardashian has built over the past several years.
Marketing
fromFast Company
2 months ago

Roxberry is a 'better-for-you' soda, but its branding is an absolute sugar rush

Sauer has experience turning a nascent RTD brand into a household name. Garage Beer, which he acquired in 2021 and relaunched in 2023, has shown triple-digit year-over-year growth, with sales increasing more than 500% in the 12 months ended in early April 2025, he says. It's now valued at around $200 million and is continuing to grow, despite an overall slump in the beer industry, according to a September report from The Wall Street Journal.
Food & drink
Marketing
fromFast Company
2 months ago

David is winning the protein brand wars by saying nothing at all

David built a strong following by using minimalist, anti-marketing packaging and ads that prioritize product effectiveness over loud fitness-brand aesthetics.
fromTasting Table
2 months ago

Here's The Best Protein Bar Brand On Store Shelves - It Tastes Like Candy - Tasting Table

Fulfil took the top spot in Tasting Table's rankings of protein bar brands, for its chocolate-forward flavors and protein content, boasting at least 15 grams per serving. With a dessert-inspired tastes, these bars resemble a sweet treat while still delivering on the nutrients. Tasting Table's rankings highlight the triple chocolate and chocolate salted caramel flavors but other options also include chocolate hazelnut, chocolate peanut caramel, and chocolate peanut butter with Reese's flavor.
Food & drink
fromFast Company
1 month ago

5 ways to build a brand consumers find irresistible

This year has been volatile for brands. With tariffs taking effect, the job market slowing, and consumer spending barely keeping pace with inflation, it's no surprise that ad spend has slowed in tandem. Amidst economic uncertainty and an onslaught of unanswered questions, brands are increasingly looking for demonstrable ROI in their marketing and design budgets. Some may choose to invest in a costly new campaign or commit to a new brand identity, while others will default to slashing their budgets altogether.
Marketing
fromBevindustry
1 month ago

Truly makes dreams come true with pack

Truly Hard Seltzer is making dreams come "truly" this winter with its limited-edition offering: the Truly Dream Pack. Available nationwide starting through winter, this limited-edition pack was created in collaboration with French artist Laura Norman (A.K.A. Launorma), the collection features four all new, bold flavors. The lineup's new flavors are as follows: * Strawberry Stardust: Juicy strawberry meets delicate, floral lychee for a sweet, exotic twist * Citrus Clouds: Bright mandarin bursts with zesty citrus for a crisp, sun-soaked sip
Food & drink
fromFood & Beverage Magazine
1 month ago

Pepsi Prebiotic Cola Now Available Nationwide: A Game Changer in the Beverage Industry

Pepsi Prebiotic Cola stands out in the crowded cola market for several reasons: No Artificial Sweeteners: Unlike many soft drinks, Pepsi Prebiotic Cola is free from artificial sweeteners, making it a more appealing choice for those looking to reduce their intake of synthetic additives. Low Calorie Count: At just 30 calories per can, this cola provides a guilt-free indulgence for those watching their caloric intake.
Food & drink
Food & drink
fromFast Company
2 months ago

Exclusive: Beyond pivots again, this time with a sports recovery drink

Beyond Meat launched Immerse, a lightly carbonated plant-protein recovery drink with pea protein, electrolytes, fiber, and vitamin C in two protein strengths and three flavors.
fromTasting Table
2 months ago

I Tried 9 Of Aldi's Summit Energy Drinks And Ranked Them Worst To Best - Tasting Table

While there are quite a few energy drink brands on the market targeted at different demographics, their goal is the same - to give individuals an energy boost. As with most popular products, you can count on copycats to appear - in this case, we're talking about Aldi's line of Summit energy drinks. Just by looking at the can designs and flavor varieties, you can see how closely Aldi's products resemble some of the bigger energy drink brands, such as Monster, Alani Nu, and Celsius.
Food & drink
fromFood & Beverage Magazine
1 month ago

UFC and FoodStory Brands Launch Revolutionary Protein Bar: A New Era in Performance Nutrition - Food & Beverage Magazine

UFC and FoodStory Brands are partnering to develop a nutritionist-backed, high-performance protein bar for elite athletes and everyday performance-minded consumers, launching later this year.
fromTasting Table
2 months ago

Review: Sparkling Ice's Life Savers Flavors Don't Quite Hit That Nostalgic Candy Spot - Tasting Table

Kaleidoscopic seems a fitting word to describe the assemblage of drinks curated by Sparkling Ice. The brand has some serious range. Each vibrant flavor of sparkling water is denoted by its trademarked fruit-caught-in-an-ice-cube imagery, spanning from obligatory classics like fruit punch and lemonade to more creative combos like grape raspberry and ginger lime. It makes for a colorful grocery store display and happy customers who can always find a flavor that suits their taste buds.
Food & drink
Food & drink
fromDaily News
2 months ago

Gen Z hates diet sodas, but loves them with 'Zero Sugar' branding

Beverage makers are shifting marketing from Diet to Zero Sugar to attract younger, wellness-minded consumers and drive growth in no-calorie soda sales.
Food & drink
fromTasting Table
1 month ago

The Worst Store-Bought Chocolate-Covered Fruit We Tried Belongs To A Top Brand - Tasting Table

TruFru's Nature's Bananas with peanut butter and dark chocolate has dry, bitter flavor and unpleasant texture, making it inferior to other frozen chocolate fruit options.
Food & drink
fromBusiness Insider
1 month ago

We tried Coca-Cola's fiber-enriched Diet Coke and have mixed feelings

2026 marks a major consumer shift toward fiber, and Coca-Cola's Diet Coke Fiber+ offers 5g soluble fiber with minimal taste differences.
fromFast Company
1 month ago

Snapple is ready for its comeback

On February 18, Snapple's parent company, Keurig Dr Pepper, announced that the beloved tea brand is unveiling a refreshed visual identity designed to "return the Snapple brand to icon-status." The new look, which will roll out beginning this March, includes new graphics, a logo inspired by the brand's '90s look, and an updated bottle design that hearkens back to its original glass packaging.
Food & drink
fromTasting Table
2 months ago

The Twice-Failed Coca-Cola Flavor No One Misses At All - Tasting Table

After initial testing in France, the product was released to the United States in 2006, an idea meant to appeal to the novelty of the beverage market at the time, with a name that fit the minimalist trend of the era. Even though several other unique Coke flavors from around the world might have been a hit in the U.S., Coca-Cola Blāk absolutely bombed with consumers and was pulled from shelves just two years after launching.
Food & drink
Food & drink
fromFood & Beverage Magazine
2 months ago

Five Beverage Trends to Watch in 2026 - Food & Beverage Magazine

Premium juices will drive culinary beverage programs in 2026, blending chef-driven techniques with celebratory nonalcoholic options and snackable tasting formats to elevate guest experience.
fromTasting Table
1 month ago

13 Health-Ade Kombucha Flavors, Ranked - Tasting Table

If you, too, down a bottle of kombucha every chance you get, we are one. Well, maybe not every chance (after all, you can definitely drink too much kombucha), but you get the picture. I adore the fizzy, probiotic drink, which is on the very long list of things I'd like to make at home eventually. But until I have enough capacity to embark on a homemade kombucha adventure, I'll stick to the store-bought stuff, preferably from Health-Ade.
Food & drink
Food & drink
fromTasting Table
2 months ago

Drink These 5 Beverages For A Magnesium Boost - Tasting Table

Magnesium supports over 300 biochemical processes and can be substantially increased through dietary choices and magnesium-rich beverages such as soy milk.
Food & drink
fromBusiness Insider
2 months ago

Coca Cola's CEO says you may get some fiber in your cola this year

Coca-Cola may introduce soluble fiber into beverages this year, building on Diet Coke Fiber+ in Japan and broader industry momentum toward fiber-forward products.
fromTasting Table
2 months ago

The Absolute Best Yasso Frozen Yogurt Flavor Is A Chocolate Lover's Dream - Tasting Table

With a pleasing taste and texture that seems every bit as good as the most decadent chocolate fudge brownie-flavored ice cream, the biggest additional benefit is its nutritional value. Each two-thirds cup serving of Yasso Fudge Brownie frozen yogurt amounts to 150 calories. Additionally, a single serving contains 7 grams of protein, 290 mg of potassium, and 130 mg of calcium. The frozen sweet is made with nonfat milk and nonfat Greek yogurt as well as plenty of cocoa.
Food & drink
Food & drink
fromTasting Table
1 month ago

8 Frozen Smoothie Mixes, Ranked Worst To Best - Tasting Table

Smoothies from whole fruits and vegetables deliver fiber, vitamins, and minerals; added protein or healthy fats boost nutrition; frozen kits offer convenient but variable quality.
Food & drink
fromFood & Beverage Magazine
1 month ago

Pepsi Prebiotic Cola Now Available Nationwide: A Game Changer in the Beverage Industry - Food & Beverage Magazine

Pepsi Prebiotic Cola pairs classic Pepsi flavor with 3g prebiotic fiber, no artificial sweeteners, 5g sugar, and 30 calories per can.
fromDigiday
2 months ago

Beverage brands update Dry January marketing based on changing consumer habits

Today, people generally seek balance when pursuing their personalized wellness goals in a new year. That shift has made way for trends like "Damp January," which encourages creating more mindful drinking habits. With this evolution, brands in the nonalcoholic beverage space are fine-tuning their marketing campaigns to reflect year-round interest in alcohol moderation. By using cheerleading-like marketing language over a shameful tone, brands hope customers will feel more receptive to incorporating their beverages. And with more products entering the market - which now also includes functional drinks and cannabis tonics - these companies are stepping up their marketing spending to broaden their target audience.
Food & drink
Food & drink
fromBoston Herald
2 months ago

Gen Z hates diet sodas, but loves them with 'Zero Sugar' branding

Zero Sugar sodas have become the primary focus of major soda marketing, outpacing Diet products and driving recent category growth among younger consumers.
[ Load more ]