#gen-z-nostalgia

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#y2k-fashion #antiwoke-backlash #brand-strategy #viral-music-trends #streaming-resurgence #iris-goo-goo-dolls
Fashion & style
fromFortune
3 days ago

Gen Z wishes it were the year 2000-they're emulating the fashion, undoing millennial-era 'woke' rules and uncorking something dark in themselves | Fortune

Gen Z's Y2K revival embraces maximalist fashion and nostalgia while functioning as a youthful rebellion against millennial 'woke' culture, reshaping brand fortunes and retail strategy.
fromFortune
1 month ago

Why the song of the summer is nearly 30 years old-and what it has to do with Gen Z's nostalgic thirst for a '90's kid summer' | Fortune

Google Trends' September 3 newsletter reported that search interest for " iris goo goo dolls" was at a 15-plus year high, and as of the past week it was "the top searched song of the summer." On Spotify, it was a top 25 global hit for several months running, The Wall Street Journal reported in late August, even reaching as high as No. 15.
Music
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