Gen X will outspend other generations in 2025, presenting an opportunity for tech marketers
Generation X is set to lead in consumer spending, projected to spend $15.2 trillion in 2025, more than any other generation according to NielsenIQ's The X Factor report.
Generation X women, particularly those in their 40s and 50s, are increasingly suffering from osteoarthritis, a degenerative joint disease previously associated primarily with older adults.
Nearly half of Generation X is not confident about retirement, survey finds
45% of Gen Xers feel 'not confident' in retiring 'when and how they want,' largely due to financial pressures from caring for children and elderly parents.
Generation X faces diminishing career prospects due to evolving media landscapes and a philosophy of 'lessness' that shapes their professional identity.