#genny-altwer
#genny-altwer

Startup companies

$12 billion crypto company boss says Gen Z 'create an absurd amount of chaos' and make him want to pull his hair out-but he's betting on them anyway | Fortune

fromColumbus Ledger-Enquirer

fromYanko Design - Modern Industrial Design News

Generation Z marketing strategies for small businesses

Gen Z prioritizes sustainability, transparency, and social responsibility in their purchasing decisions.

Wearables

10 Best Gadgets of April 2026 Every Tech-Savvy Gen Z Is Obsessed With (And We Get Why) - Yanko Design

Gen Z prefers gadgets that are portable, intentional, and useful rather than just powerful or high-spec.

fromAxios

Gen Z's fading AI hype

Gen Z's excitement about AI has significantly decreased, with rising anger linked to job prospects and a recognition of the technology's permanence.

fromMacon Telegraph

fromInside Higher Ed | Higher Education News, Events and Jobs

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.

Higher education

8 hours ago

Students Turning to TikTok to Find Scholarships

Gen Z students increasingly use TikTok for scholarship advice, with 60% finding new scholarships, but face risks of scams and misleading information.

Startup companies

fromFortune

$12 billion crypto company boss says Gen Z 'create an absurd amount of chaos' and make him want to pull his hair out-but he's betting on them anyway | Fortune

Gen Z workers are often seen as difficult but possess exceptional skills that can drive innovation and success in companies.

fromColumbus Ledger-Enquirer

fromYanko Design - Modern Industrial Design News

Generation Z marketing strategies for small businesses

Gen Z prioritizes sustainability, transparency, and social responsibility in their purchasing decisions.

Wearables

10 Best Gadgets of April 2026 Every Tech-Savvy Gen Z Is Obsessed With (And We Get Why) - Yanko Design

Gen Z prefers gadgets that are portable, intentional, and useful rather than just powerful or high-spec.

fromAxios

Gen Z's fading AI hype

Gen Z's excitement about AI has significantly decreased, with rising anger linked to job prospects and a recognition of the technology's permanence.

Zendaya Designed The Most Versatile Jacket That's Perfect For Spring

Sporty windbreakers are the versatile outerwear choice for spring, embraced by fashion icons including Zendaya, Bella Hadid, and Rosie Huntington-Whiteley.

#ai-influencers

fromMail Online

6 hours ago

Social media marketing

Co-AI-chella! AI influencers cash in on the California music festival

fromThe Atlantic

How Fake People Became Real Influencers

AI influencers are flooding social media, creating a new kind of fatigue where authenticity may no longer matter.

fromMail Online

6 hours ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.

fromThe Atlantic

How Fake People Became Real Influencers

AI influencers are flooding social media, creating a new kind of fatigue where authenticity may no longer matter.

Silicon Valley

He was coding at 12 like Elon Musk and became one of Google's youngest ever CMOs-but now says Gen Z are better off ice skating than learning to code | Fortune

AI has rendered coding obsolete, emphasizing the need for creativity, resourcefulness, and execution instead.

Artificial intelligence

fromFuturism

Gen Z Sabotaging AI at Work So It Won't Take Their Job

A significant portion of workers are sabotaging AI initiatives due to concerns over automation, security, and increased workload.

Silicon Valley

fromFortune

9 hours ago

He was coding at 12 like Elon Musk and became one of Google's youngest ever CMOs-but now says Gen Z are better off ice skating than learning to code | Fortune

AI has rendered coding obsolete, emphasizing the need for creativity, resourcefulness, and execution instead.

Artificial intelligence

fromFuturism

Gen Z Sabotaging AI at Work So It Won't Take Their Job

A significant portion of workers are sabotaging AI initiatives due to concerns over automation, security, and increased workload.

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.

fromELLE

Why Quenlin Blackwell Went Phone-Free for Coachella

Pinterest encourages festival-goers to disconnect from phones and engage in real-life experiences at Coachella.

fromThe Verge

AI influencers are 'everywhere' at Coachella

AI-generated influencers are increasingly indistinguishable from real attendees at events like Coachella.

Fashion & style

KATSEYE, Ariana Madix, & More Chic Coachella 'Fits At NYLON House

Silicon Valley food

fromInc

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.

fromELLE

Why Quenlin Blackwell Went Phone-Free for Coachella

Pinterest encourages festival-goers to disconnect from phones and engage in real-life experiences at Coachella.

fromThe Verge

AI influencers are 'everywhere' at Coachella

AI-generated influencers are increasingly indistinguishable from real attendees at events like Coachella.

Fashion & style

KATSEYE, Ariana Madix, & More Chic Coachella 'Fits At NYLON House

Gen Z exodus: Report finds three in four now quitting UK aged under 35

The cost of living is driving a significant exodus of young Britons under 35 from the UK.

fromThe Verge

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.

Poker

fromKotaku

2 hours ago

GameStop Is Taking Pokemon Card Gambling To The Masses

GameStop will launch its digital Power Packs program for trading cards to the general public on April 15, 2026.

Arts

fromwww.npr.org

The Analog Bag: Gen Z's solution to doomscrolling

An analog bag filled with screen-free activities helps individuals reduce phone usage and embrace more engaging, hands-on experiences.

Women in technology

fromFast Company

7 hours ago

Emma Grede says caring about money doesn't make you selfish

Women should openly discuss money and embrace being well compensated for meaningful work, challenging societal biases around wealth conversations.

Startup companies

13 hours ago

30 Under 30 Europe Media & Marketing 2026: How Gen AI And The Creator Economy Are Forging The Next Frontier Of Media

Marius Meiners co-founded Peec.ai, an AI startup that helps brands optimize their presence in chatbot responses.

Psychology

The Viral "Chair Theory" Will Help You Find Your People

Chair theory helps identify where you belong socially by recognizing who invites you to their table and who does not.

Metas AI glasses and the dawn of wearable tech - podcast

Meta's AI-powered glasses are designed to enhance personal presence, allowing users to engage more fully with their surroundings while offering features that could assist those with vision impairments or hearing loss.

Wearables

Right-wing politics

fromIntelligencer

fromThe Business of Fashion

Are We Actually Experiencing a Christian Revival?

Young adults are increasingly attending church, indicating a potential revival of Christianity among Gen Z.

Marketing tech

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.

Health

fromBuzzFeed

Older Adults Are Sharing The Common Experiences From The Past That Have Younger People Baffled

Younger generations find it hard to imagine everyday experiences from the past, such as X-ray machines in shoe stores and sock hop dances.

fromDigiday

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Cocktails

fromDelish

Luckin Coffee's New Purple Drink Is Already Taking Over Instagram

Luckin Coffee launched two new colorful spring drinks in NYC: Purple Bloom Frappe and Yuzu Matcha Sparkling Water.

Careers

fromSilicon Canals

6 days ago

I've watched three generations enter the workforce, and what Gen Z calls "hustle culture" is what my generation simply called showing up - but before you dismiss that as boomer arrogance, there's something underneath it worth understanding - Silicon Canals

Generational differences in work ethic reflect changing economic realities and expectations around fulfillment and mental health in the workplace.

#tiktok

fromWWD

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.

fromLondon Business News | Londonlovesbusiness.com

TikTok marketing tips for small businesses - London Business News | Londonlovesbusiness.com

TikTok enables small businesses to reach new audiences and enhance brand awareness through authentic content and engagement strategies.

fromEMARKETER

Marketing

TikTok's best shoppers are millennials, not Gen Z

fromWWD

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.

fromLondon Business News | Londonlovesbusiness.com

TikTok marketing tips for small businesses - London Business News | Londonlovesbusiness.com

TikTok enables small businesses to reach new audiences and enhance brand awareness through authentic content and engagement strategies.

fromEMARKETER

Marketing

TikTok's best shoppers are millennials, not Gen Z

The Colors You Should Be Wearing This Spring, According to Menswear Insiders

Spring fashion trends favor bold colors like intense red and tangerine, moving away from winter's neutrals.

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.

fromEntrepreneur

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.

fromDigiday

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.

fromEntrepreneur

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.

The Real Reason Emojis Get Judged at Work

Adding a smiley face to good news messages can enhance perceptions of competence and appropriateness in the workplace.

Artificial intelligence

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.

Silicon Valley food

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.

Psychology

fromSilicon Canals

There's a generation of people who were praised exclusively for being easy to deal with, and they became adults who genuinely cannot tell the difference between being content and being convenient. The two feelings merged so early that separating them now feels like surgery. - Silicon Canals

A false ground in electrical work symbolizes individuals raised to be easy, appearing fine but lacking true grounding in their own needs.

Music production

fromPitchfork

How Hardtekk Became the Cursed Soundtrack of Looksmaxxing

New hardtekk artists blend music with looksmaxxing culture, using specific lingo and visuals to attract audiences on platforms like TikTok.

Silicon Valley

fromSFGATE

6 days ago

The San Francisco tech world's most boring shoe is finally dead

Allbirds, once a dominant shoe brand for tech workers, sold for $39 million, marking a significant decline from its peak valuation.

fromInsideHook

The 13 Best New Menswear Releases This Week

This week's menswear highlights include vintage Maison Margiela tees, Dr. Martens' anniversary shoes, and NN07's spring denim.

fromFuturism

Nike's AI Designed World Cup Jerseys Are a Disaster

FIFA seems to be nakedly price gouging fans on ticket prices, and may have even outright scammed them on the seats they overpaid for.

Artificial intelligence

#fashion

A stylist shares 5 pieces you should invest in and 4 you're probably better off buying for cheap

Invest in quality items like shoes, cashmere sweaters, and handbags while saving on trendy pieces and basics.

Fashion & style

TikTok's "Unexpected Red Theory" Lives On In Millie Bobby Brown's Summery 'Fit

Fashion & style

Casual without being sloppy': why flannel shirts are making a comeback

A stylist shares 5 pieces you should invest in and 4 you're probably better off buying for cheap

Invest in quality items like shoes, cashmere sweaters, and handbags while saving on trendy pieces and basics.

TikTok's "Unexpected Red Theory" Lives On In Millie Bobby Brown's Summery 'Fit

The unexpected red theory enhances outfits by adding pops of red, making them more interesting and stylish.

Casual without being sloppy': why flannel shirts are making a comeback

Flannel shirts are making a fashion comeback in 2026, worn by celebrities and featured in major fashion shows.

more#fashion

fromPsychology Today

6 days ago

Are People Speaking Less in This Age of Online Communication?

"While putting a number to the loss, there is much about those lost conversations that these data cannot answer. Were they lost with friends, or family, or with strangers?"

Psychology

E-Commerce

fromLondon On The Inside

3 weeks ago

Why We Keep Falling Into the Fast Fashion Scroll Trap

SHEIN's shopping experience is addictive due to low prices and the thrill of unexpected finds, despite inconsistent quality.

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

fromFast Company

'We stole Lululemon's designs and made them less terrible for the environment'

Mumumelon creates eco-friendly dupes of Lululemon products to advocate for renewable energy in fashion.

fromThedrum

Fanta goes 'Too Dark' with Halloween Snapchat-led campaign

Fanta launches a Halloween campaign targeting teens with a focus on engagement and co-creation using Snapchat and dark-themed content.

#creator-economy

fromGREY Journal

How Creators Make Money in 2026

Creators in 2026 rely on multiple revenue streams, treating content as a business distribution channel rather than the business itself.

Podcast

fromThe Business of Fashion

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.

Marketing

Meet the Next Generation of Influencers

fromGREY Journal

How Creators Make Money in 2026

Creators in 2026 rely on multiple revenue streams, treating content as a business distribution channel rather than the business itself.

Podcast

fromThe Business of Fashion

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.

Marketing

Meet the Next Generation of Influencers

more#creator-economy

Lifestyle blogger said to have inspired Devil Wears Prada character uses unpaid student interns

Plum Sykes, despite her fashion industry background, does not pay her interns, facing criticism for exploiting free labor.

fromInc

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.

fromNieman Lab

2 weeks ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.

Mental health

fromMail Online

The exact age Gen Z consider you 'old', revealed - are you past it?

Gen Z perceives old age beginning at 62, significantly younger than Boomers who believe it starts at 67, reflecting generational differences in aging perceptions.

Men's Wear In The Post-Covid Age: High Tech And High Touch

"They're everyday professionals who simply don't have the time to shop the traditional way," said Kneen about J. Hilburn customers. Instead, stylists manage fit, fabrics and wardrobe planning, effectively outsourcing the entire process for busy professionals.

Fashion & style

fromEMARKETER

1 week ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.

#social-media

fromHer Campus

1 week ago

THE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'

A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.

2 weeks ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.

fromHer Campus

1 week ago

THE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'

A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.

2 weeks ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.

Kimora Lee shares how she spent years investing, bought back Baby Phat, and caught a Y2K wave

Kimora Lee successfully bought back Baby Phat to preserve its brand identity amid a resurgence of Y2K fashion trends.

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.

fromRetail Dive

Miscellaneous

How Coach cocreated a campaign with Gen Z communities around the world

Psychology

fromThred Website

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.

fromRetail Dive

Miscellaneous

How Coach cocreated a campaign with Gen Z communities around the world

Are Haul Videos Making Fashion's Returns Problem Worse?

Creators oppose overconsumption but face unavoidable returns, prompting luxury retailers to implement strict return policies to combat fraud.

Why is everyone so obsessed with gen Z?

Generation Z is the most studied generation due to their unique digital immersion from infancy, distinctive behaviors, and significant economic influence on employers and marketers seeking to understand and reach them.

Online marketing

fromThe Drum

fromwww.independent.co.uk

Three simple ways to get your brand in front of Generation Z

To reach Generation Z, advertisers must use digital, data-driven strategies that optimize exposure across multiple touchpoints to capture attention and drive conversions.

US politics

Shopping with AI and the key consumer changes defining fashion in 2026

AI, wellbeing and resale are reshaping fashion in 2026 while public-funded, paywall-free journalism supports on-the-ground reporting across political divides.

fromCity AM

3 weeks ago

Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.

fromInc

#social-media-content-creation

Depop Might Be the Last Resale App Not Drowning in AIGenerated Junk Images. Is That Why Gen-Z Loves It?

For eBay, acquiring Depop makes a good measure of intuitive sense. Generally, resale is trending upward: Based on ThredUp's 2025 Resale Report, the secondhand apparel market is expected to reach $367 billion by 2029, growing 2.7 times faster than the overall global apparel market. Millennials, Gen-Z, and Gen-Alpha shoppers are some of the strongest drivers of that trend, with 39% of younger generation shoppers having made a secondhand apparel purchase on a social commerce platform in the 12 months before the study was published.

E-Commerce

fromUSA TODAY

Social media marketing

One person's trash is social media's treasure as thrift shopping becomes trendy online

fromAol

Social media marketing

One person's trash is social media's treasure as thrift shopping becomes trendy online

fromUSA TODAY

Social media marketing

One person's trash is social media's treasure as thrift shopping becomes trendy online

fromAol

more#social-media-content-creation

Social media marketing

One person's trash is social media's treasure as thrift shopping becomes trendy online

I'm Gen Z & Spent A Week Living Like A Millennial In 2016

Recreating a 2016 millennial lifestyle reveals that the era's social energy and constant socializing clash with today's remote work and trend-driven culture.

#secondhand-fashion

fromBusiness Insider

Fashion & style

We want to hear how Gen Z's shopping habits are changing. Tell us in this survey.

fromSlate Magazine

Fashion & style

There's Something Unusual Happening in Thrift Stores These Days

fromBusiness Insider

Fashion & style

We want to hear how Gen Z's shopping habits are changing. Tell us in this survey.

fromSlate Magazine

Fashion & style

There's Something Unusual Happening in Thrift Stores These Days

more#secondhand-fashion