12-year-old beauty brand closing nearly all stores
The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
12-year-old beauty brand closing nearly all stores
The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and shifting consumer expectations.
Glossier is closing most of its stores, joins list of DTC brands that are scaling back on physical locations
Colin Walsh, Glossier's new chief executive, stated that the closures are necessary to focus on a 'true expression of where this brand has been and where it needs to go.'