#go-to-market

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fromLogRocket Blog
6 days ago

Goodbye, messy data: An engineer's guide to scalable data enrichment - LogRocket Blog

In any enterprise application, user-provided data is often messy and incomplete. A user might sign up with a "company name," but turning that raw string into a verified domain, enriched with key technical or business contacts, is a common and challenging data engineering problem. For many development teams, this challenge often begins as a seemingly simple request from sales or marketing. It quickly evolves from a one-off task into a recurring source of technical debt.
Software development
Startup companies
fromBerlin Startup Jobs
2 weeks ago

Job Vacancy: Account Executive - Founding Sales Team // Kontext21 | Sales Jobs | Berlin Startup Jobs

Account Executive to sell X21, an intelligent Excel assistant, to finance professionals; requires prospecting, closing deals, and building early-stage GTM.
Startup companies
fromTechCrunch
2 weeks ago

How to build a GTM strategy that actually drives results at Disrupt 2025 | TechCrunch

Founders can build scalable go-to-market engines by applying startup grit, enterprise-scale practices, and AI-native GTM strategies from experienced operators.
fromChannelPro
1 month ago

Nasuni targets fresh growth under revamped leadership team

David Castignola arrives with more than two decades' experience in accelerating growth and driving customer success. He joins Nasuni from Delinea, where, as CRO, he successfully integrated and scaled the worldwide sales organization following its merger. Previously, he also spent 20 years at RSA, where he created and led the customer response program during the RSA SecurID breach, and later served as CRO at Optiv, COO at BlackBerry Cylance, and CRO at Bugcrowd.
Business
Marketing tech
fromMarTech
1 month ago

Software isn't eating the world - services are | MarTech

Traditional sales funnel is obsolete; GTM must adopt outcome-focused, metrics-driven strategies as services and AI front-end software and fractional roles grow.
Marketing
fromMarTech
3 months ago

Frankenstein AI and the collapse of the GTM playbook | MarTech

B2B go-to-market teams are overwhelmed by tools and lack strategic clarity.
Marketing
fromMarTech
3 months ago

Ripping up the rulebook: Marketing's new frontier | MarTech

Traditional marketing playbooks are becoming obsolete due to AI influences and changing buyer behaviors.
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